Midsona AB (OSTO:MSON B) Volatility: 28.47% (As of Jul. 29, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

OSTO:MSON B Midsona AB OSTO:MSON B
67 GF Score
Price kr11.80
GF Value kr10.54
Valuation Modestly Overvalued
! 7 Warning Signs
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What is Midsona AB Volatility?

Midsona AB OSTO:MSON B +1.72% 67 Volatility is 28.47% as of Jul. 29, 2026. GuruFocus rates OSTO:MSON B with a GF Score™ of 67/100 and a GF Value™ of kr10.54 (Modestly Overvalued). The stock has 7 warning signs investors should review.

Volatility is a statistical measure of the dispersion of returns for a given security or market index, it shows how the price swings around its mean. The volatility here is measured as the annualized standard deviation between monthly returns from the security over the past year. In most cases, the higher the volatility, the riskier the security.

As of today (2026-07-29), Midsona AB's Volatility is 28.47%.


Midsona AB  (OSTO:MSON B) Volatility Explanation

Volatility is a statistical measure of the dispersion of returns for a given security or market index. It’s often measured as standard deviation or variance of historical returns over a certain period. The volatility here is measured as the annualized standard deviation between monthly returns from the security over the past year.

Volatility reflects the uncertainty or risk of a security’s value. Generally speaking, a higher volatility suggests a higher risk, because it implies a wider fluctuation around average price. This means the price of the security can change dramatically in either direction within a short period. Conversely, a lower volatility means that the security's price is more steady, which suggests a lower risk.

Another measurement of relative volatility is Beta. Beta is a measure of systematic risk of a security or a portfolio in comparison to the market as a whole. Beta is usually compared to 1. A beta of greater than 1 indicates that the security's price will be more volatile than the market.


Midsona AB Volatility Related Terms


OSTO:MSON B vs KHC, GIS: Volatility Comparison

For the Packaged Foods subindustry, Midsona AB's Volatility, along with its competitors' market caps and Volatility data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Midsona AB Volatility vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Midsona AB's Volatility distribution charts can be found below:

* The bar in red indicates where Midsona AB's Volatility falls into.


OSTO:MSON B
67GF Score
Midsona AB OSTO:MSON B
Volatility is just one metric. See GF Score™, valuation, warning signs, and more.
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Midsona AB  (OSTO:MSON B) Volatility Calculation

The annualized volatility is calculated as following:

σA=σM * 12
= 1/(n-1) ∑(Ri - R')^2 * 12

Where: σM is the monthly volatility, n is the number of months in the period, Ri is the security's historical monthly returns and R' is the arithmetic mean of monthly returns.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Volatility →
What does a Volatility of 28.47% mean?
Midsona AB (OSTO:MSON B) has a Volatility of 28.47% as of Jul. 29, 2026. Volatility is measured as the annualized standard deviation between monthly returns from the security over the past year. View historical data on Midsona AB and its competitors.
Is Midsona AB's Volatility too high?
Midsona AB's current Volatility is 28.47%. Overall, Midsona AB has a GF Score™ of 67/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Midsona AB's Volatility compare to KHC and GIS?
Midsona AB's Volatility of 28.47% can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Volatility for a Consumer Packaged Goods company?
A good Volatility depends on the Consumer Packaged Goods industry context. However, Volatility should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Volatility mean?
A high Volatility can signal that a stock is expensive relative to its fundamentals. Volatility is measured as the annualized standard deviation between monthly returns from the security over the past year. View historical data on Midsona AB and its competitors. Midsona AB's current Volatility is 28.47%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Midsona AB stock overvalued right now?
Based on GuruFocus' analysis, Midsona AB (OSTO:MSON B) is currently considered Modestly Overvalued. The stock's GF Value™ is kr10.54, compared to a current price of kr11.80 — trading 12% above its estimated fair value. The current Volatility is 28.47%. Midsona AB's overall GF Score™ is 67/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Volatility calculated?
Volatility is calculated from a company's financial statements. For Midsona AB (OSTO:MSON B), the current Volatility is 28.47% as of Jul. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Midsona AB (OSTO:MSON B) Overvalued in 2026?

Based on GuruFocus' analysis, Midsona AB stock appears to be overvalued. The current stock price of kr11.80 is trading 12% above its estimated GF Value™ of kr10.54. GuruFocus considers Midsona AB to be Modestly Overvalued.

Key valuation signals for OSTO:MSON B:

  • Volatility: 28.47%
  • GF Value™: kr10.54 vs. price of kr11.80 (12% above fair value)
  • GF Score™: 67/100 with 7 warning signs

No single metric tells the full story. See the OSTO:MSON B stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Midsona AB Business Description

Other Exchanges MSON A:Sweden0GSE:UK
Address Dockplatsen 16, Box 21009, Malmo, SWE, 200 21
Midsona AB is a consumer goods company. It markets and sells health foods, sports nutrition, superfood, dietary supplements,and cold remedies. Its products are within three categories: organic products, healthfoods and self care products. The firm markets and sells its products under Urtekram, Friggs, Dalblads, Naturdiet, Tri tolonen, Kung markatta, Helios and Miwana brand names. It operates in Sweden, Norway, and Finland.
67GF Score

Get the complete analysis for OSTO:MSON B

Volatility is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr11.80
Price
kr10.54
GF Value