Ayima Group AB (OSTO:AYIMA B) WACC %:12.14% (As of Aug. 20, 2026)

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Director of Data and Quant Analytics at GuruFocus
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OSTO:AYIMA B Ayima Group AB OSTO:AYIMA B
4 GF Score
Price kr3.32
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What is Ayima Group AB WACC %?

Ayima Group AB OSTO:AYIMA B 4 WACC % is 12.14% as of Aug. 20, 2026. GuruFocus rates OSTO:AYIMA B with a GF Score™ of 4/100.

As of today (2026-08-20), Ayima Group AB's weighted average cost of capital is 12.14%%. Ayima Group AB's ROIC % is 0.00% (calculated using TTM income statement data). Ayima Group AB earns returns that do not match up to its cost of capital. It will destroy value as it grows.

*Note: The beta of this company cannot be obtained because it has a price history shorter than 3 years. It will thus be set to 1 as default to calculate WACC.

For a comprehensive WACC calculation, please access the WACC Calculator.


Ayima Group AB  (OSTO:AYIMA B) WACC % Explanation

Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.

As of today, Ayima Group AB's weighted average cost of capital is 12.14%%. Ayima Group AB's ROIC % is 0.00% (calculated using TTM income statement data). Ayima Group AB earns returns that do not match up to its cost of capital. It will destroy value as it grows.

*Note: The beta of this company cannot be obtained because it has a price history shorter than 3 years. It will thus be set to 1 as default to calculate WACC.


Be Aware

1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.

2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.

3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.

4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.


Related Terms

Ayima Group AB WACC % Historical Data

* Premium members only.

The historical data trend for Ayima Group AB's WACC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Ayima Group AB WACC % Chart

Ayima Group AB Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22
WACC %
Get a 7-Day Free Trial 7.65 8.98 4.05 0.58 6.23

Ayima Group AB Quarterly Data
Dec18 Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23
WACC % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 7.00 6.23 6.87 7.54 9.96

OSTO:AYIMA B vs OMC, IPG, ZD: WACC % Comparison

For the Advertising Agencies subindustry, Ayima Group AB's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Ayima Group AB WACC % vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Ayima Group AB's WACC % distribution charts can be found below:

* The bar in red indicates where Ayima Group AB's WACC % falls into.


OSTO:AYIMA B
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Ayima Group AB OSTO:AYIMA B
WACC % is just one metric. See GF Score™, valuation, warning signs, and more.
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Ayima Group AB WACC % Calculation

The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.

WACC=E/(E + D)*Cost of Equity+D/(E + D)*Cost of Debt*(1 - Tax Rate)

1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Ayima Group AB's market capitalization (E) is kr24.547 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Sep. 2023, Ayima Group AB's latest one-year quarterly average Book Value of Debt (D) is kr15.5736 Mil.
a) weight of equity = E / (E + D) = 24.547 / (24.547 + 15.5736) = 0.6118
b) weight of debt = D / (E + D) = 15.5736 / (24.547 + 15.5736) = 0.3882

2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 4.796%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Ayima Group AB's beta cannot be obtained because it has a price history shorter than 3 years. It will thus be set to 1 as default to calculate WACC.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 4.796% + 1 * 6% = 10.796%

3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
As of Sep. 2023, Ayima Group AB's interest expense (positive number) was kr2.488 Mil. Its total Book Value of Debt (D) is kr15.5736 Mil.
Cost of Debt = 2.488 / 15.5736 = 15.9758%.

4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = -2.579 / -23.854 = 10.81%.

Ayima Group AB's Weighted Average Cost Of Capital (WACC) for Today is calculated as:

WACC=E / (E + D)*Cost of Equity+D / (E + D)*Cost of Debt*(1 - Tax Rate)
=0.6118*10.796%+0.3882*15.9758%*(1 - 10.81%)
=12.14%

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about WACC % →
What does a WACC % of 12.14% mean?
Ayima Group AB (OSTO:AYIMA B) has a WACC % of 12.14% as of Aug. 20, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Ayima Group AB and its competitors.
Is Ayima Group AB's WACC % too high?
Ayima Group AB's current WACC % is 12.14%. The Media - Diversified industry median WACC % is 7.35. Ayima Group AB's value of 12.14% is 65.2% above this industry median. Overall, Ayima Group AB has a GF Score™ of 4/100, reflecting its overall financial health beyond just this single metric.
How does Ayima Group AB's WACC % compare to OMC and IPG?
Ayima Group AB's WACC % of 12.14% can be compared against companies in the Media - Diversified industry. The industry median WACC % is 7.35. Ayima Group AB's value of 12.14% is 65.2% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Media - Diversified company?
The median WACC % among Media - Diversified companies is 7.35, based on 1,035 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Ayima Group AB's current WACC % of 12.14% is 65.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Ayima Group AB and its competitors. For the Media - Diversified industry, the median WACC % is 7.35 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Ayima Group AB's current WACC % is 12.14%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Ayima Group AB stock overvalued right now?
Ayima Group AB (OSTO:AYIMA B) has a current WACC % of 12.14%. The current WACC % is 12.14% and 65.2% above the Media - Diversified industry median of 7.35. Ayima Group AB's overall GF Score™ is 4/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Ayima Group AB (OSTO:AYIMA B), the current WACC % is 12.14% as of Aug. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Ayima Group AB Business Description

Address 1 Lindsey Street, 1st Floor, London, GBR, EC1A 9HP
Ayima Group AB is a digital advertising agency. Ayima primarily offers full-service digital marketing in search engine optimization (SEO), paid search, display, social, content marketing, web design, and website development. The company has structured its operations into the following business segments - SEO, Paid and Content, and Creative and Data & Analytics. It has customers in many different industry segments, such as gaming, finance/insurance, retail, telecommunications, travel/leisure, pharmaceutical information, education, publishing. The company operates in three geographical markets - United Kingdom, North America and Canada, and Europe. Geographically the company receives maximum revenue from the United Kingdom.
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WACC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

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