WI

Willis Investment Counsel

13F
Willis Investment Counsel
Last update 2025-04-16 117 Stocks (2 new)
Value $1.49 Bil Turnover 4 %
Countries:
Top Holdings: JNJ(3.70%)CSCO(3.09%)CB(3.00%)PAYX(2.96%)TXN(2.77%)
Summary Stock Picks Current Portfolio
Willis Investment Counsel Top Holdings of 2025-03-31 View Full List
Ticker
Company
Shares
Value ($1000)
Shares Change %
Weighting %
Trade Impact %
% of Shares outstanding
3M Change %
YTD Change %
Market Cap $Mil
Industry
JNJ 		Johnson & Johnson
332,091
55,074.0
+0.03%
3.700
0%
0.010
-0.41%
+6.92%
369,091.6
Drug Manufacturers
CSCO 		Cisco Systems Inc
743,860
45,903.6
-16.50%
3.090
-0.57%
0.020
-0.96%
+5.33%
244,744.6
Hardware
CB 		Chubb Ltd
147,945
44,677.9
+0.39%
3.000
+0.01%
0.040
+7.96%
+3.57%
114,311.0
Insurance
PAYX 		Paychex Inc
284,798
43,938.6
-9.49%
2.960
-0.27%
0.080
+3.85%
+9.55%
54,576.1
Software
TXN 		Texas Instruments Inc
229,534
41,247.3
-9.24%
2.770
-0.29%
0.030
+5.76%
+2.27%
171,474.1
Semiconductors
MSFT 		Microsoft Corp
104,258
39,137.4
-5.47%
2.630
-0.17%
0.000
+8.07%
+4.87%
3,278,866.7
Software
LMT 		Lockheed Martin Corp
87,255
38,977.7
+0.20%
2.620
+0.01%
0.040
+7.82%
-1.93%
110,833.7
Aerospace & Defense
PFE 		Pfizer Inc
1,522,428
38,578.3
+7.30%
2.590
+0.18%
0.030
-8.88%
-11.07%
129,484.2
Drug Manufacturers
ACN 		Accenture PLC
115,526
36,048.7
-0.12%
2.420
0%
0.020
-17.37%
-8.29%
200,134.2
Software
HD 		The Home Depot Inc
97,148
35,603.8
-0.16%
2.390
0%
0.010
-7.18%
-2.85%
373,239.9
Retail - Cyclical

Willis Investment Counsel's Historical Top Holdings Breakdowns

Willis Investment Counsel's Top Stock Picks View Full List
Ticker
Company
Date
Action
Impact %
Price Range
Price
Price Change from Avrg%
Comment
Current Shares
Share Change
FDS 		FactSet Research Systems Inc2025-03-31Reduce
-1.31%
●
427.5 ($455.27) 476.51
$459.63
0.96%
Reduce -71.68%
16,486
-41,724
GOOGL 		Alphabet Inc2025-03-31Reduce
-0.88%
●
154.33 ($181.36) 206.38
$157.25
-13.29%
Reduce -58.36%
50,259
-70,438
AOS 		A.O. Smith Corp2025-03-31Reduce
-0.83%
●
65.16 ($67.58) 72.69
$70.58
4.44%
Reduce -91.02%
18,360
-186,110
PG 		Procter & Gamble Co2025-03-31Add
+0.79%
●
158.56 ($167.49) 176.26
$159.17
-4.97%
Add 77.65%
157,290
68,750
CSCO 		Cisco Systems Inc2025-03-31Reduce
-0.57%
●
58.74 ($61.57) 64.87
$61.50
-0.11%
Reduce -16.5%
743,860
-146,982
GWW 		W.W. Grainger Inc2025-03-31New Buy
+0.51%
●
953.54 ($1033.91) 1132.42
$1,070.58
3.55%
New holding
7,631
7,631
UPS 		United Parcel Service Inc2025-03-31Add
+0.50%
●
109.66 ($119.57) 136.26
$101.30
-15.28%
Add 39.77%
239,731
68,209
WMT 		Walmart Inc2025-03-31Reduce
-0.49%
●
84.5 ($93.81) 105.05
$95.93
2.26%
Reduce -21.55%
302,195
-83,000
AMAT 		Applied Materials Inc2025-03-31Reduce
-0.46%
●
145.06 ($168.16) 195.51
$166.56
-0.95%
Reduce -29.39%
104,712
-43,592
NVDA 		NVIDIA Corp2025-03-31Reduce
-0.38%
●
106.98 ($126.74) 149.43
$120.99
-4.54%
Reduce -28.94%
106,885
-43,528

Willis Investment Counsel Total Holding History ($B)

To

Willis Investment Counsel's Asset Allocation

To

Willis Investment Counsel Past Portfolios

Portfolio Date Number of Stocks New Stocks Total Value ($Mil) Q/Q Turnover

Top Ranked Articles

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Willis Investment Counsel's Hypothetical Growth since 2025-03-31

Willis Investment Counsel's Yearly Returns

Year Portfolio % % Excess Gain %

Willis Investment Counsel's Holdings Heat Map

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Willis Investment Counsel's Holdings Bubble Chart

Willis Investment Counsel News

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