Viant+Technology+Inc.(NASDAQ: DSP), a leading people-based advertising software company, and Peer39, the leading provider of AI-powered contextual targeting and brand protection technology for digital advertising, today announced the successful integration of Peer39's Advanced Contextual Data Marketplace into Viant's advertising software, Adelphic®. The integration scales Adelphic's library of pre-bid contextual data providers, accelerating advertisers' abilities to elevate their media performance in cookieless environments.
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