Significant Shift in Consumer Behavior Reveals Implications for Brands to Accelerate Transformations Coming Out of the Pandemic, According to New MoneyGram Data Index

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May 26, 2021

The data shows that everything from how consumers spend and send money to how they interact with brands has changed in this new normal

Convenience is the key driver of value and the shift to digital is accelerating; stark inequalities identified between high-earners and low-earners - especially in the immigrant community; and social media influence outweighs social or political feelings

Insights derived from the first-ever MoneyGram Data Index, a national poll focused on how consumer behavior and expectations toward companies have evolved in the last year

PR Newswire