ironSource, a leading business platform for the App Economy, announced today the launch of two key products that support app developers in the new iOS era: Universal SKAN Reporting (SKAdNetwork) and CV Manager (Conversion Value). Universal SKAN Reporting provides developers with all their postbacks in real time directly from Apple, allowing them to view and analyze the data and get insights on user acquisition (UA) performance from all networks. The CV Manager enables developers who are using ironSource’s mediation platform to map the conversion values of new users according to the ad revenue generated during the first 24 hours since install. This allows developers to better understand user value and users’ predicted LTV, helping them optimize UA campaigns.
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