Followers of Warren Buffett, who will welcome more than 20,000 people this weekend at Berkshire Hathaway Inc.'s annual meeting in Omaha, Nebraska, are trying to guess which publicly traded company he'll go after next.
Two potential targets may be Harley-Davidson Inc. and Mattel Inc. They are among 20 U.S. companies that meet criteria laid out by Buffett in Berkshire's annual report, such as having a market value of $5 billion to $20 billion, according to a review by Bloomberg News.
Milwaukee-based Harley-Davidson is the world's most profitable motorcycle company and El Segundo, California-based Mattel the largest toymaker, with brands including Barbie and Fisher-Price.
``What he tends to stress is a long product life cycle and how enduring the brand is,'' said David Braverman, a vice president at Standard & Poor's Portfolio Advisors in New York who twice yearly publishes a list of companies he says meet Buffett's standards. ``By that test, Harley-Davidson and Mattel make the cut.''
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Two potential targets may be Harley-Davidson Inc. and Mattel Inc. They are among 20 U.S. companies that meet criteria laid out by Buffett in Berkshire's annual report, such as having a market value of $5 billion to $20 billion, according to a review by Bloomberg News.
Milwaukee-based Harley-Davidson is the world's most profitable motorcycle company and El Segundo, California-based Mattel the largest toymaker, with brands including Barbie and Fisher-Price.
``What he tends to stress is a long product life cycle and how enduring the brand is,'' said David Braverman, a vice president at Standard & Poor's Portfolio Advisors in New York who twice yearly publishes a list of companies he says meet Buffett's standards. ``By that test, Harley-Davidson and Mattel make the cut.''
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