Build-A-Bear Selects Nutanix and Partners to Reinvent the Online Shopping Experience

Dec 07, 2021

Nutanix (NASDAQ:+NTNX), a leader in hybrid multicloud computing, today announced that global retail and entertainment company Build-A-Bear Workshop has teamed up with Nutanix, Buzz 3D, and TierPoint to develop the technology powering their new Bear+Builder+3D+Workshop, an interactive online shopping experience that virtually brings furry friends “to life” during the purchasing process. As a part of the iconic brand’s effort to accelerate its digital transformation, Build-A-Bear began exploring opportunities to create an immersive and engaging online experience that builds on the familiar steps of its retail store experience yet creates something entirely new for the digital space. After the vision was established, Build-A-Bear engaged key technology partners to help bring its concept to reality by leveraging existing technology such as Desktop as a Service (DaaS) in creative new ways. With this first-of-its-kind experience, Build-A-Bear Workshop can now provide consumers a groundbreaking way to purchase a furry friend for life online that delivers real-world hugs to guests of all ages at buildabear.com.

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