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Kelpie Capital
Kelpie Capital
Articles (21)  | Author's Website |

Tesco Plc – Does the “New Reality” Checkout?

February 09, 2012 | About:

It’s difficult to write about Tesco because what can I say that hasn’t already been said? Nonetheless, I will try to add some insight to that of the 41 sell-side and umpteen buy-side analysts who cover the stock full time.

I think Tesco is a “time horizon arbitrage” long at this stage. The old adage is that profit warnings come in threes. So far we’ve only had one, so there may be more bad news to come. Because of this, most of the sell side has taken a big step back and will avoid the stock for a few quarters until we have “more clarity” (and the price has moved one way or the other by 20%).

For the buy side, there is a decent amount of risk in being seen to have “topped up” if it falls again because the knives are out for the company right now. For investors who can look out a year or two then I think this is an interesting opportunity which on that kind of horizon, with the help of the dividend, will handily beat the return on the FTSE 100 or on cash.


Tesco Plc is an international retailer. The principal activity of the company is retailing and associated activities in the UK, China, the Czech Republic, Hungary, Ireland, India, Japan, Malaysia, Poland, Slovakia, South Korea, Thailand, Turkey and the U.S. It is the market leader in the UK, Thailand and South Korea. The company also provides retail banking and insurance services through its subsidiary, Tesco Bank. Its online businesses include online grocery and Tesco Direct.

Market Cap (£) £26bn

Price 325p

P/E 10x

Dividend Yield 4.5%

Dividend Cover 2.2

Piotroski Score 8

Investment Case Summary


Tesco is twice the size of its UK peers. Size and scale matter in this business; look at Walmart’s (WMT) operational performance. Tesco has a long history of operational excellence, is a market leader and has a strong, investment grade quality balance sheet with expansionary spending mostly behind them. Tesco is one of few businesses that benefits from a negative working capital cycle; they do not have to pay suppliers for goods until after they have already sold them and received payment from customers.


The shares have been significantly de-rated thanks to the company’s first-ever profit warning in January. The sell side has become increasingly focused on the metric of LFL sales in the UK business which has been struggling and will be difficult to turn around quickly, as operating momentum in grocery retailing is not easily won.

Management has announced they will be re-basing UK profitability by investing in the “customer offer” — in price and in better staffing. They confess they have probably “over-earned” in the UK in the last few years by running the business too lean. An example of this is that the number of employees per 1,000 square feet of store has declined from 74 to 61 since 2004.

The value opportunity arises because this myopic focus overlooks that there are other parts of the business at FCF inflection points or showing good value. Operationally the business is struggling but we have to remember its history of delivery — for the 2000’s Tesco grew earnings at a compound 11.5% per annum. This isn’t going to happen going forward but this is at least a GDP-plus-inflation growth business.

Additionally, it is interesting to note that three directors and Berkshire Hathaway have purchased shares since the price decline in mid-January. Warren Buffett now owns 5% of the company.


Tesco has a long list of potentially value-creating options at its fingertips. It has promised that Fresh & Easy will either start performing or close in the next year or so. At the moment this division loses around £100 million a year. The closure of the Japanese business shows a more ruthless approach from management regarding non-core operations — they should either deliver or be closed from now on. The businesses in Korea and Thailand have now achieved critical mass, contributing 10% and 5% of profits respectively. Asian operations are expected to produce almost £700 million of profits in 2012.

Tesco Direct provides the online shopping element of TSCO, groceries and non-food. Interestingly, online sales are done at an 8% margin rather than a 6% margin for the business as a whole so this businesses growth should help going forward. However, the true look-through margin differential may actually be less impressive given that many of the costs of the online business are borne by the normal stores where “pickers” collect the shopping before it is sent out to customers. This will likely be addressed over time by moving online business to centralized “dark stores” and distribution centers where there are no customers, only staff focused on fulfilling online orders. The benefit of this is that the stores can be built on much less expensive real estate and do not have to be quite as aesthetically pleasing.

Although non-food Tesco Direct — which sells home, clothing and electronics, etc., is currently a weak part of the business because the UK economy is weak and because it takes up a lot of expensive floor space in the hypermarkets, I do not believe this shall always be so. Looking five years out I think the UK High Street is doomed, sales are going to move online to Amazon, Tesco.com, SportsDirect.com and ASOS, and the incumbents like Comet, Argos, Dixons and Matalan are going to start dropping like flies. They cannot offer the same range of products and they can’t sell it at the same margin due to their expensive square footage. Over time we might see the Tesco Direct floorspace in stores become like a shop window for the most popular deals from the more than 100,000 products available online.

The services division offers a few “free options” for growth in things like Tesco Telecom which they aim to contribute £150 million of profits by 2013 or Dunnhumby which owns consumer information making £80 million per annum and finally the insurance business where Tesco are actually the sixth-largest motor insurance business in the UK. All of these businesses are materially valuable and robust, but they are a little lost within the context of the giant conglomerate.

Business & Management


Through Clubcard, Tesco knows its customers' shopping habits better than any of its peers. Historically, Tesco’s retail execution has been very strong with its multi-format flexibility allowing it to closely align store space with its target markets and target customers.


Management has no credibility yet, due to a short track record and a failure to deliver on initiatives. It seems the new CEO may have been thrown a “hospital pass” upon taking the job. There are worries that its decades of success have left Tesco a sprawling conglomerate suffering from “mission creep” and perhaps a little complacency.

The highest P/E multiples are placed on focused specialists rather than generalists. For example, management must ask why they are in the garden center business when it doesn’t move the needle and just provides a distraction.

The dramatic lowering of profit expectations has allowed the doubters of Tesco to jump on the bandwagon citing that the business has been run too hard for efficiency, it has become complacent, there are cultural issues and their marketing effort has been weak.

Margins are going to be a bit weaker in the UK business due to the “over-earning” issues from the past. Tesco does however have the best margins in the sector, so a move back towards its peers is now getting priced into the market.

Opportunities in Tesco Bank

Hypermarkets may be ex-growth but Tesco has many opportunities in the smaller stores like Extra or in the roll-out of the Services division, particularly Tesco Bank which is just rolling out its mortgage offering in the UK. I think Tesco has a very large opportunity here to steal basic banking/savings/deposit business from the incumbent major UK banks. RBS, Lloyds and to a lesser extent Barclays have permanently impaired their reputation and their relationships with their customers. Tesco may have a reputation as a big, nasty, profit-sucking corporation but not to anything like the same degree as the banks. For banking, TSCO’s ubiquity and brand recognition will help. The placing of “branches” in the stores will save money because there is no incremental high street real estate required and furthermore, they are guaranteed footfall from the stores.

At the moment Tesco Bank is a negligible part of the business (circa £150 million of profit) but in 10 years it’s possible that they will have considerable market share. Analysts have been quite explicit that there is no risk at this stage that the bank will jeopardize the broader Tesco balance sheet with undue financial risks.

Opportunities in Real Estate

The Tesco freehold real estate portfolio was valued as of the last annual report at roughly £32 billion. I think the sell side is almost completely ignoring this asset backing because of their focus on the income statement and the fact its inherent value is a slow burning process. The property assets provide a degree of inflation protection too.

The stated aim of selling down the real estate portfolio over time to realize imbedded profits, whilst implementing the new commitment to limiting the capex on expanded on store expansions in the UK, will materially shift FCF in a positive direction. UK capex was £2.6 billion in 2008 and some analysts estimate this new rationalization could take this down to £1.3 billion by 2014 which could add 5% to the FCF yield.

Tesco has been selling down real estate assets at a rate of around £1 billion a year, realizing £200-300 million of profit. This could be ramped up going forward and there are further considerations of a Thai Tesco REIT or other such OpCo/PropCo options.


Consumer sentiment towards big business is poor, exemplified by campaigns from high-profile TV chefs, amongst other things. This trend has yet to translate towards sales moving away from the Big 4, however, which seems unlikely due to their one-stop, price-competitive position. Depending on one’s macro view, Tesco’s non-food exposure is a threat relative to its peers. Austerity induced fiscal drags and fuel price inflation which takes significant wallet share will be a secular headwind for consumer spending going forward.

There is an unfavorable supply/demand dynamic in UK Food retail currently. Sales growth is slow and slowing but industry floor space is still expanding. This points towards some leaner years ahead for profits.

What Needs Work?

Marketing has been poor for years and there is a less clear brand message than MRW and SBRY in particular. There is also less impetus in their own brand products than their peers', and it seems to be coasting on the fact it is all things to all people. There is no attempt via product or store architecture to differentiate or target particular customers. A store in a high-end area will appear almost identical to a store in a poorer post code. Stores remain industrial and bland-feeling, with character being sacrificed for lean productivity.

Tesco has a very attractive final salary pension scheme relative to peers and it is a major draw or retainer for much of Tesco's staff. It seems like the profit warning will be a good opportunity for management to take steps to “rationalize” or “right-size” this pension promise that they really no longer can afford.

Competitive Position

Supplier Power

The UK food retail market is highly consolidated, has high levels of property ownership, national pricing and relatively flexible labor laws. Tesco’s scale and buying power means it exerts considerable pressure over its suppliers.

The four big players in the UK — TSCO, MRW, SBRY and ASDA — are pretty rational. In 2000 they had a combined 55% share of a £50 billion market, now they have a 70% share of an almost £100bn UK food market. Tesco’s share is largest at around 30% of the market. All are listed and all have the same time horizons. It seems unlikely that a price war is anyone’s best way to take share from anyone else.

Food retail in the UK is a very competitive business and continuing operating weakness in the UK does not bode well for Tesco’s market share. As of today, however, they are still very dominant.

UK food retail has significant barriers to entry due to the enormous economies of scale in the incumbent market leaders. There is also a degree of loyalty among consumers who tend to change where they shop slowly due to habitual behavior.

Customer Power

Tesco’s market dominance has allowed it to permeate many aspects of its customers' lives but they do retain the ability to vote with their feet. It would seem that a customer’s habits are somewhat sticky and they often shop in the supermarket closest to them.

Management Incentives

Compensation was changed to focus on ROCE since 2006 and the target is from today’s 12.9% to 14.6% by 2014.

This focus on ROCE will only hasten the team to deliver on or close Fresh & Easy stores like they did in Japan. There should be some natural improvement in ROCE as the project pipeline of stores roll off and open and are not replaced with the same intensity of development.

Management will receive bonuses of between 225-300% of salary if they can achieve compound EPS growth of 12% over the three years to 2015.


The investment case for Tesco remains the same as it was a year ago: The major capex of rapid UK store and overseas expansion is largely behind us — critical mass has been achieved. This leaves Tesco trading two standard deviations below its long-term P/E multiple.

We expect management to start to focus on shareholder returns and customer satisfaction. There are a number of relatively easy-to-implement options that can be deployed to start to bring the intrinsic value of the business to the market’s attention. Warren Buffett and the directors of this business know it well and they have been adding to their already sizable holdings. The share price decline from 400p to 320p presents a fantastic opportunity for long-term investors to pick up a consistent, market-leading, asset-backed franchise at a discount to the value of its bricks and mortar.

Very Rough Sum of the Parts – What Do We Get?

Freehold Property – £25-32bn

UK – £2.4bn profit @ 8x for a low margin, low growth business = £19bn

Asia – £650m profit @ 10x to reflect long term growth prospects = £6.5bn

Europe – £500m profit @ 8x for a low margin, low growth business = £4bn

Bank – £150m profit @ 7x to reflect low rating of financials = £1bn

Total = 25bn + 19bn + 6.5bn + 4bn + 1bn = £55.5bn

Minus £10bn debt and £1.5bn pension = £44bn/8bn shares outstanding = £5.50 per share

Per Share Breakdown =

+ 312p Property

+ 237p UK Business

+ 80p Asian Business

+ 50p European Businesses

+ 12p Tesco Bank

= 690p in Assets

– 140p in debt and pension

= 550p Value


A friend of mine and their partner work at Tesco, so I sought their opinion on a number of the criticisms recently raised by analysts and their thoughts on the steps management would be taking to address the issues. I attach below their comments verbatim.

What I find interesting is that these problems were very visible on the ground but yet were left unaddressed. However, one might say that at least now the top and bottom of the organization both know where they were going wrong and are headed in the same direction.

“Alas I have seen changes in the past two years. I’d say particularly in the past year. Staff who leave are not replaced or replaced with someone with fewer hours or a lower wage. Particular departments run on skeleton staff or no staff at all. They rob Peter to pay Paul. All this is amounting to a growing unrest amongst staff, low morale, less energy. Personally, I don’t enjoy my job 70% of the time, mainly because I don’t have the time or resources to fulfill customer’s needs. New staff are not being offered the same Sunday rate as current staff (150%). New service desk staff are not awarded a premium, they are offered the same rate as a checkout/shelf stacker.

The Big Price Drop was introduced by closing all stores overnight in order to change prices/promo material. Customers expected massive bargains and instead received goods at the same prices they were a few weeks earlier – it’s nuts! I’m not sure how well my store relates to the mean but my outlook is pretty bleak. (Name) would love to move elsewhere but I still think he’s in one of the safest jobs he could have currently.”

“Customers believe there are many things done to deliberately trick them into buying goods at a higher price than they believe. Shelf edged promos and promo labels are often a bit misleading. Promos “From £1″ merchandising posters are next to products where only about 25% of the goods are £1.

I could go on listing the negatives but I think it’s important to mention the positives. Unfortunately, many customers are unaware of Clubcard points and their rewards. Some customers, including myself, revel in the scheme whereby Tesco reward loyalty by issuing money saving vouchers which may be used against grocery shopping or traded for 4x their value to spend elsewhere. Many customers do appreciate this but it doesn’t deal with the immediate shopping experience. I reckon change is needed whereby honesty is key. Customers want to be able to do their shopping quickly and efficiently, they want to glance at the price and know it’s what they’ll pay at the checkout.”

“In stores you have general assistants, team leaders, department managers, senior managers, deputy managers and store managers. I think team leaders are surplus to requirements, except at checkouts. Dept managers vary widely in competence. It seems to be a case of who your chums are and not what you know that sees you through to management – at least this is the only way I can explain what I have seen. Deputy Managers are like floor managers and Senior Managers, of which there are 3 or 4 in my store, are not so hands on, but its variable.

Beyond that there are directors who look after groups of stores across the country. There are also floating managers who take on roles out with their job description/special projects to be rolled out to different stores.”

“When it comes to produce items, I wouldn’t buy fresh fruit or veg from ASDA (Wal-Mart subsidiary) because I don’t believe it’s as fresh. I get all mine straight from the fruit market. Tesco is a mixed bag. I prefer Tesco overall. If Marks & Spencers was larger and less expensive it would win hands down. As for the competition, I am not a huge fan of ASDA as I just couldn’t do a full shop there, it’s too basic/low end. Sainsburys seems of a very similar quality to Tesco but is overpriced. I’ve never liked Morrisons as I believe it lacks variety.”

About the author:

Kelpie Capital
UK based value investor. Law Degree, Investment Management Certificate, Completed all 3 Levels of CFA, will complete Practical History of Financial Markets at Edinburgh Business School in 2012.

Visit Kelpie Capital's Website

Rating: 3.9/5 (29 votes)


Coda - 5 years ago    Report SPAM
The long term value for telco is certainly above 700
Vgm - 5 years ago    Report SPAM
Interesting article (if somewhat verbose, if I'm allowed to say so)

I certainly agree it's an excellent buying opportunity down at current levels.

Virgin Money, strongly backed by Wilbur Ross et al, will be a major competitor to Tesco Bank as it tries to wrench disillusioned customers away from the High St banks.

I don't think you mention Tesco Cars, their second-hand car business. Is it performing? Do you think it has a big future?
KelpieCapital - 5 years ago    Report SPAM
Coda - What makes you say that? I hope you are right but I suspect you are not - would like to know your thinking though.

VGM - If I was to talk about every single business line then it would have been EVEN MORE verbose, you probably wouldn't have got to the bottom! These posts of mine probably do end up longer than they should be because I use them to "dump" in one place most of the facts that I think are material to the investment thesis.

I don't know much or anything about Tesco Cars if I'm honest, I also don't know much or anything about Tesco Gold Exchange! I think its unlikely that either of those 2 businesses will move the needle and therefore you have to wonder why they are still there?

thanks for commenting guys

KelpieCapital - 5 years ago    Report SPAM
VGM - Yes, totally agree that Virgin Money could become a player just like Tesco. They seem to be making good headway and Branson is excellent at getting good publicity.
Vgm - 5 years ago    Report SPAM
Kelpie - thanks again. Quite frankly, your thesis is correct, and it's amazing to me that TSCO is sitting where it is with Buffett backing up the truck.
Graemew - 5 years ago    Report SPAM
Good write up...good analysis and good valuation section. Thanks
Jbogin - 5 years ago    Report SPAM
I went to a Fresh & Easy store here in California several months ago with my wife. We were unimpressed, so if all their stores are like this one, which was brand new, I hope they close it down or sell it. It was like a cross between an overgrown 7-eleven and a Safeway. It wasn't fun and fresh feeling like Whole Foods. There was limited choice but it wasn't like Trader Joe's either. I thought that they were trying to fill a difficult niche where many many choices already exist both above and below.

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