Tractor Supply (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has partnered with Software+AG (Frankfurt MDAX: SOW) to manage customer demand and improve shopping experiences, given the company’s robust digital growth. Tractor Supply uses Software AG’s API and integration solution to enable its customers to connect experiences across the store, mobile and click-and-collect channels. In addition, Software AG's solutions boosts operational excellence by connecting the supply chain from supplier to customer.
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