Allbirds Partners with Trove to Launch "ReRun" Recommerce Trade-In Platform

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Feb 17, 2022

Allbirds, Inc. (NASDAQ: BIRD), a global lifestyle brand that innovates with naturally derived materials to make better things in a better way, today announced the launch of Allbirds ReRun, a new resale platform, in partnership with Trove, the market leader in branded recommerce. ReRun is part of Allbirds’ holistic commitment to sustainability and will initially offer customers at three stores the option of trading in their preloved Allbirds shoes for $20 in store credit. Following the launch in Los Angeles, Chicago and New York City, the brand plans to expand the program to additional retail locations nationally.