MAGNA, the investment and intelligence company of IPG Mediabrands, today announced its second annual Equity Upfront™, taking place on April 5 – 7th, 2022. The theme for this year’s event is “Invest for Impact” and will be a hybrid experience, both virtual and in-person, focusing on highlighting the impact of diverse audiences on media consumption and their impact on brand loyalty. The Equity Upfront™, which aims to accelerate support of Black-owned media businesses, will also allow brands to schedule collaboration workshops with media owners to plan for upstream investments in critically important diverse audiences. This year’s Equity Upfront™ will also coincide with the launch of MAGNA’s latest research on Black consumers and will feature the release of MAGNA’s new equity portal, a media guide of diverse owners designed to further media investments.
MAGNA Hosts 2nd Annual Equity Upfront™ Focused on Deep Engagement and Collaboration with Diverse-Owned Media Companies in 2022 and Beyond
Feb 28, 2022
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