AMC Theatres® Introduces Laser at AMC, Powered by Cinionic, Ushering in the Next Evolution of On-Screen Presentation

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Apr 22, 2022

AMC Theatres (NYSE:AMC, Financial), the largest theatrical exhibitor in the United States, in Europe & the Middle East, and in the world, today announced its first major broadscale projector upgrade since the transition to digital with the launch of Laser at AMC. The announcement is the result of an exclusive agreement between AMC and Cinionic, the Barco cinema joint venture and global leader in laser-powered cinema solutions, to significantly upgrade the on-screen presentation at 3,500 auditoriums throughout the United States, with cutting-edge laser projectors. Laser at AMC reinforces AMC as the leader in premium theatrical exhibition experiences and signals a significant AMC commitment to the future of movie-going, on-screen presentation, and the Company’s dedication to Make Movies Better. The move to laser projection offers a more environmentally friendly way to present movies with less waste, including the elimination of replacing xenon bulbs, and a significant reduction in energy usage.