Amplitude Announces New Customer Data Platform, Industry's First Insights-Driven CDP

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May 25, 2022

Amplitude%2C+Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP). Unlike other CDPs that require connecting to third-party analytics solutions, Amplitude CDP both collects and analyzes event data with its natively integrated industry-leading product analytics solution. With Amplitude CDP, product and marketing teams proactively improve data quality, analyze and discover new audiences, and sync data across their marketing and data stack. Amplitude’s CDP coupled with analytics helps customers become more operationally efficient, enables better, faster decision making, and increases customer engagement.