Adobe Digital Price Index: E-Commerce Enters Deflation for the First Time in Over Two Years

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Aug 09, 2022

Adobe (Nasdaq:ADBE) today announced the latest online inflation data from the Adobe+Digital+Price+Index (DPI), powered by Adobe+Analytics. In July 2022, online prices decreased 1%year-over-year (YoY)—after increasing 0.3% YoY in June and 2% YoY in May—and dropped 2% on a monthly basis. July is the first month where e-commerce entered deflation, after 25 consecutive months of persistent inflation online. Most of the categories tracked by the DPI (14 out of 18) saw month-over-month (MoM) price decreases in July.