DoubleVerify Fraud Lab Report: CTV Fraudsters Impersonate Smart Refrigerators to Falsify CTV Traffic

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Aug 24, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra – which it first identified in July 2020. The new variant spoofs IoT (Internet of Things) devices, including smart refrigerators and smart watches, in an attempt to hide fraudulent behavior. DV estimates that LeoTerra’s latest variant has cost unprotected advertisers up to $10 million this year alone.