Similarweb and EDO Join Forces to Transform Privacy-first Outcome Measurement for Convergent TV

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Nov 01, 2022

Similarweb (NYSE: SMWB), a leading digital+intelligence company, announced a new collaboration with EDO%2C+Inc. the data and analytics platform that measures predictive outcomes for Convergent TV – the unification of streaming and traditional linear TV. The alliance will produce a scaled solution for CTV measurement.