DV study underscores that Attention-grabbing ads are key to performance, but context is key — consumer concerns about inflammatory or misleading content surge

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Nov 14, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today releases its 2022 %26lsquo%3BFour+Fundamental+Shifts+in+Advertising+and+Media%26rsquo%3B report. Two years on from DV’s original report, this expanded edition analyzes insights from over 16,600 global consumers in 18 countries. At a time of significant macroeconomic change, these findings reveal the dynamic relationships between consumers, digital content, and advertising—arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: