Wejo+Group+Limited (NASDAQ: WEJO), a global leader in Smart Mobility for Good™ cloud and software solutions for connected, electric and autonomous vehicle data, today announced that it and Capitol Broadcasting Company of North Carolina have partnered to pilot and introduce connected vehicle data-driven infotainment insights for radio listening insights and measurement. The infotainment insights include a more accurate way than traditional manual methods to measure in-vehicle radio listening audiences. Wejo expects the information insights to address the represent dozens of millions of dollars in revenue opportunity over the next three years, thanks to a total addressable market value of $1.8bn, with broadcasters and advertisers expected to find value in gaining a better overall understanding of the competitive market and their audience to make more informed decisions to generate revenue.
Wejo and Capitol Broadcasting Company of North Carolina Team Up on Infotainment Insights Using Connected Vehicle Data (CVD) for Broadcasters and Advertisers in a Market Worth $1.8 Billion
Dec 29, 2022
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