1. How to use GuruFocus - Tutorials
  2. What Is in the GuruFocus Premium Membership?
  3. A DIY Guide on How to Invest Using Guru Strategies
The Science of Hitting
The Science of Hitting
Articles (449) 

Beware of Action Man

November 19, 2012 | About:

I haven’t talked about James Montier in a while, and that’s a disservice to anybody taking the time to read what I have to say; before we get to Mr. Montier, let’s get some background information on today’s topic with J.C. Penney’s (JCP) historical stock price at the beginning of each 30-day period over the past 18 months:

May 2011 $35.40
June 2011 $34.50
July 2011 $30.75
Aug 2011 $26.60
Sept 2011 $26.80
Oct 2011 $32.10
Nov 2011 $32.05
Dec 2011 $35.15
Jan 2012 $41.55
Feb 2012 $39.60
March 2012 $35.45
April 2012 $36.05
May 2012 $26.25
June 2012 $23.30
July 2012 $22.50
Aug 2012 $26.10
Sept 2012 $24.30
Oct 2012 $24.00
Nov 2012 $16.50

Now that’s what you call a roller coaster ride! Considering the relatively small changes in intrinsic value that occur from month to month (or even year to year), one can only conclude that the market price is a lot more volatile than the value of the underlying business; it appears that market participants have an “action first” bias

— sometimes overly optimistic, like in January, and other times overly pessimistic, like today.

Montier discussed this phenomenon in an article called “Beware of Action Man,” where he highlighted a study showing an “action bias” of sorts among goalkeepers:

“The authors examined penalty kicks from top leagues and championships worldwide, and 311 such kicks were found. A panel of three independent judges was used to analyze the direction of the kick and the direction of movement by the goalkeeper. To avoid confusion, all directions (left or right) are relayed from the goalkeeper’s perspective...

Very roughly speaking the kicks are equally distributed with around one third of the kicks aimed at the left, centre and right of the goal mouth. However, the keepers display a distinct action bias: they either dive left or right (94% of the time), hardly ever choosing to remain in the middle of their goal…

[As the data shows], the best strategy is clearly when the goalkeeper stays in the centre of the goal. He saves some 60% of the kicks aimed at the center, far higher than his saving rate when he dives either left or right. However, far from following this optimal strategy, goalkeepers stay in the centre just 6.3% of the time! The action bias displayed by the keepers is clearly a sub-optimal behavioral pattern…

The reason for this action bias seems to be that it is regarded as the norm. A goalkeeper at least feels like he is making an effort when he dives left or right, whereas standing in the centre and watching a goal scored to the left or the right of you would feel much worse. Bar-Eli et al. confirm this by a questionnaire for top goalkeepers, which reveals this exact sentiment.

In addition to this, let’s look at data from a paper by Terrance Oden of UC Davis entitled “Do Investors Trade Too Much?” In his conclusion to the paper (which looked at 10,000 randomly selected customer accounts from discount brokers), Oden says the following:

“The investors tend to buy securities that have risen or fallen more over the previous six months than the securities they sell.”

Apple (AAPL) stock is the embodiment of this statement in the current environment. The company is constantly discussed in the financial media and among investors, particularly after the recent 20% drop from its all-time high. The way these discussions are framed, it appears that there are only two acceptable options: buy or sell.

So many people appear prone to action (or required to have an opinion on every last company) simply because others do – it’s almost to the point that admitting that the future is unknown, particularly for a company so dependent upon cutting edge technology and brand equity, is unacceptable (“certainly he isn’t too smart if he doesn’t know about Apple?”). Undoubtedly, many money managers buy the stock simply to avoid missing out on the action (“this idiot couldn’t even buy Apple stock after the iPod, iPhone AND iPad had been released?!”), just like our goalkeeper who dives to avoid the feeling of standing idly by, (apparently) doing nothing.

As noted by Oden, retail investors tend to transact in securities that have recently been quite volatile and often fall prey to the vicissitudes of the market (the “stop loss” investors of the world). As noted above on JCP, significant price movements have essentially eliminated the need for fundamental analysis in the eyes of the masses, with weekly moves of 5% or more acting as the guide for many on the underlying success of the company’s strategy (conveniently enough, this also takes significantly less time or the need for any understanding of the business).

For the true investor (someone looking to own a business, with their overall returns tied to the underlying success of the operations in question), I think the solution to this is clear — maintain a focus on companies that you can competently analyze (likely eliminating many of the favorite names among the talking heads on CNBC), as well as a solid mix of humility and arrogance rooted in sound fundamental analysis.

When the market is telling you that you’re right or wrong day after day, it’s easy to get swept up by his opinion and be induced to continuous action to prove that you’re not a lemming. However, the solution to his rapidly changing opinion isn’t greater speed and action — it's patience and analysis. It’s a focus on long-term value creation and selectively buying pieces of businesses for materially less than what they’re worth. Only when you start to focus on these factors will you be able to laugh at the absurd amount of volatility that comes and goes with each passing day in the market.

About the author:

The Science of Hitting
I'm a value investor with a long-term focus. As it relates to portfolio construction, my goal is to make a small number of meaningful decisions a year. In the words of Charlie Munger, my preferred approach to investing is "patience followed by pretty aggressive conduct". I run a concentrated portfolio, with a handful of equities accounting for the majority of its value. In the eyes of a businessman, I believe this is sufficient diversification.

Rating: 3.8/5 (26 votes)


Cdubey - 4 years ago    Report SPAM
I always end up learning something from your articles ! Good work.
The Science of Hitting
The Science of Hitting - 4 years ago    Report SPAM
As with yours Chandan; thanks for the kind words!
Vgm - 4 years ago    Report SPAM

Thanks for another interesting piece.

However, to me Ben Graham's Mr Market allegory and Buffett's baseball metaphor are much more satisfying and more relevant ways to talk about this topic of 'action'. These say it all I think - and I know you are more than familiar with them.

Gotta confess I'm not a Montier fan. He's a typical economist rather than a guru investor, despite his book, and his endless charts and graphs of retrospective analyses and verbose commentaries I find to be less than useful. His soccer analogy is at best a European recycling of Buffett's baseball metaphor - and at worst an obfuscation in true Montier fashion.

The differences between the soccer and baseball metaphors - and how they relate to investor behavior - are many and interesting, and could deserve more commentary. But I'll leave that for another time if necessary.

Thanks again. You always make me think!
The Science of Hitting
The Science of Hitting - 4 years ago    Report SPAM

I certainly don't agree about Montier (I think his book is among the best on understanding behavioral finance and how it applies to the art of value investing), but we're all entitled to our opinions. As always, thanks for the comment.
Jean-Francois Nobert
Jean-Francois Nobert - 4 years ago    Report SPAM

Once again it's hard to read your article and not thank you for it.

Great article once again, you are certainly one of the best contributor to gurufocus.

Thanks Science


The Science of Hitting
The Science of Hitting - 4 years ago    Report SPAM

Thank you very much! Glad you liked it!

Please leave your comment:

GuruFocus has detected 2 Warning Signs with JC Penney Co Inc $JCP.
More than 500,000 people have already joined GuruFocus to track the stocks they follow and exchange investment ideas.

Performances of the stocks mentioned by The Science of Hitting

User Generated Screeners

canidPE >50th percentile of INDUSTR
brucexoct 17 user defined screen
AngryQuality Growth cheap
EnjoylifeDad 1
punjanoot2007a academy+joe
kltan12LOW PB/PS
carlentValue - Short
carlentValue - Long
Get WordPress Plugins for easy affiliate links on Stock Tickers and Guru Names | Earn affiliate commissions by embedding GuruFocus Charts
GuruFocus Affiliate Program: Earn up to $400 per referral. ( Learn More)

GF Chat