Insider Sell: CFO Elizabeth Coddington Sells 10,215 Shares of Peloton Interactive Inc

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On September 14, 2023, Elizabeth Coddington, the Chief Financial Officer of Peloton Interactive Inc (PTON, Financial), sold 10,215 shares of the company. This move is part of a trend observed over the past year, where the insider has sold a total of 76,655 shares and purchased none.

Peloton Interactive Inc is a leading interactive fitness platform that revolutionizes the fitness industry by merging high-design with modern technology to provide access to live and on-demand fitness group classes led by elite NYC instructors. With Peloton, subscribers can workout at any time they choose, either with a Peloton bike or through the Peloton App, which provides a full slate of fitness offerings, anytime, anywhere.

The insider's recent sell-off raises questions about the company's current valuation and future prospects. Over the past year, there have been 27 insider sells and no insider buys, indicating a possible bearish sentiment within the company.


On the day of the insider's recent sell, shares of Peloton Interactive Inc were trading at $5.12, giving the company a market cap of $1.799 billion. However, the GuruFocus Value of the stock stands at $16.57, indicating a price-to-GF-Value ratio of 0.31. This suggests that the stock is possibly a value trap, and investors should think twice before investing.


The GF Value is an intrinsic value estimate developed by GuruFocus, calculated based on historical multiples (price-earnings ratio, price-sales ratio, price-book ratio, and price-to-free cash flow) that the stock has traded at, a GuruFocus adjustment factor based on the company’s past returns and growth, and future estimates of business performance from Morningstar analysts.

The insider's sell-off, coupled with the lack of insider buys over the past year, may signal a lack of confidence in the company's current valuation and future growth prospects. However, investors should also consider other factors such as the company's financial health, market conditions, and industry trends before making investment decisions.

As always, insider transactions should not be used in isolation to make investment decisions. Instead, they should be just one aspect of a broader investment thesis, which includes an examination of the company's fundamentals, industry position, and market trends.


I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.