1. How to use GuruFocus - Tutorials
  2. What Is in the GuruFocus Premium Membership?
  3. A DIY Guide on How to Invest Using Guru Strategies
whopper investments
whopper investments
Articles (159) 

Thoughts on Mental Models, Part 2 - Buffett’s Shift to Wonderful Businesses

February 25, 2013

This is the second part of my two-part series on mental models inspired by the book "Investing: The Last Liberal Art," which discusses Munger’s mental models (I recommend it, obviously). You can find part one here.

Part two isn’t going to talk much about individual stocks. Instead, I want to talk about what I think is the most underrated part of Buffett’s career: the switch he made from Graham’s “cigar butt” style investing to a “wonderful business at a fair price” style.

What’s so remarkable about this is Buffett had a style of investing that worked perfectly well; actually, it worked more than perfectly well, it beat the pants off the market. Both Buffett’s early investment success and Graham’s own investment success proved that. Yet Buffett was willing to switch away from an already successful investment style to a new one.

Consider the sciences. Breakthroughs in science are rarely made by older scientists. Older scientists spend their entire careers supporting one paradigm. To break that paradigm would invalidate both their and their friend’s entire life’s work. Because of that, breakthroughs are normally made by younger scientists who aren’t completely committed to the paradigm. And older scientists fight the new paradigm until their dying breath. The church throwing Galileo into jail until he stopped saying the earth circled the sun is an extreme example of this, but there are plenty of other examples of older scientist violently fighting against new paradigms even after it’s been proved the new paradigm makes more sense.

Yet somehow Buffett was able to replace his old, profitable “cigar butt model” with his new wonderful business model. Why?

I don’t have a definitive answer. Surely Charlie Munger has some influence, though I’ve seen Munger say several times (including, I believe, in the intro to Poor Charlie’s Almanac) that he believes Buffett would have made the leap without Munger’s influence.

But I personally believe Buffett made the leap because of practicality. Cigar butts tend to be much smaller companies with limited liquidity, and thus only appropriate for a small sum of money. Wonderful businesses probably have a tendency to be larger businesses because their pure greatness encourages them to grow. Cigar butts tend to be more of a one time trade- you buy below liquidation value and sell at liquidation value or maybe a little past that, but they don’t really grow and compound, so you constantly need to find new cigar butts to invest in. And if you assume you have profits from you cigar butt trades, you need to find three new cigar butts to replace every two you sell, even without taking in new investors money. Wonderful businesses compound and grow intrinsic value. As Buffett’s shown with his investment in Coke and Washington Post, it’s actually best not to sell them because of the tax free loan the government provides by deferring taxes until profit is realized (the one exception to this would be when they go into bubble mode, a la Coke 1999).

Of course, there are downsides to the “wonderful business” model.

I’m currently reading The Success Equation. One of the analogies in it is to what it takes to be successful. You can be among the best plumbers or mechanics in town purely through gaining experience. But to be the best musician or basketball player, it takes years of deliberate practice. What’s the difference between the two? In my opinion, it’s that plumbers and mechanics are a local market, while athletes and musicians are a national and increasingly international market. What’s required to be the best in a local market is much different than what’s required in a national market.

Another way to think of that would be the difference between high school basketball, college basketball, and the NBA. In high school, you’ll often find people who are not necessarily very athletic but willing to work hard and practice their skills constantly playing key roles on teams. In college, those people can’t cut it, as they’re replaced by people with good athleticism who are willing to work hard. Why? College pulls from a much larger pool of players (a national pool) than high school does. And then in the NBA, those players are replaced by people with elite athleticism who are willing to work even harder. Why can college players not cut it? Because the NBA pulls from players of all ages, not just the 18-22 age, and also from the international player pool.

So what does this have to do with cigar butt and wonderful businesses Cigar butts are much smaller companies. Larger, professional investors often can’t or won’t invest in them. Many individual investors are turned off of them for one reason or another (“dying” industry, lack of growth, low liquidity). You can outperform in cigar butts simply through experience, some math, and maintaining your cool through panics. Cigar butts are the high school basketball of investing. On the other hand, wonderful businesses are picked over constantly by professional investors. Sure, maybe some extremely small ones escape their attention, but even those are normally bid up by smaller investors attracted to their growth story and solid profits. Because they’re so well followed, wonderful businesses are the NBA of investing (small wonderful businesses would be the college basketball!).

So, to bring it back to Buffett, I believe he replaced the cigar butt model with the wonderful business model for one reason: it was time to move on. Buffett had dominated the “high school” level and it was time to graduate- he had simply too much money to keep investing in cigar butts. Many basketball players can’t make the transition to the next level. They’re used to dominating at the lower level, and they are unwilling to put in the work and adjust their game for the realities of the new level. But not Buffett. He abandoned the old model that he knew wouldn’t work at the new level and started up with a new one.

Disclosure- Long the cigar butt model. Working on the wonderful business one.

Rating: 3.7/5 (27 votes)


Bob_in_Maryland - 4 years ago    Report SPAM
Robert Hagstrom's book "Investing: The Last Liberal Art" can serve as an ideal catalyst for generating masterful investment ideas. Chapter One starts it all out by advancing the notion that decision-making can be enhanced by constructing a "latticework" of mental models (which we find with abundance throughout the liberal arts tradition).. As Mr. Hagstrom builds example upon example, this case actually can becomes a confidence builder for those who were influenced in the tradition. Very synergistic.

Funny. Based on my reading of Alice Schroeder's "The Snowball", I never seriously considered that Charlie Munger had such an impact on Warren Buffett. Her description of their first meeting is a memorable detailing and it's easy to catch how their world views (and frameworks) could produce certain results. Schroeder's book is extremely well documented and is very panoramic - covering decades from the life of both men. However, it left me believing that - given their enormous success - less was left to chance than she detailed. In point of fact, it may have simply been the community of friends and hired consultants (not mentioned or well considered by Schroeder), that actually allowed for their prosperity?

What a great installment it will be if we one day learn that this "lattice framework" served as the real key to their success and that Buffett and Munger were cognizant of it - thriving together. It may very well be that Schroeder was sufficiently detailed (objective) and that the real key was simply the generosity they had for the people with whom they worked. Schroeder suggests this with numerous instances; particularly as it relates to Buffett's philanthropic concerns.

AlbertaSunwapta - 4 years ago    Report SPAM
GEICO was a cigar butt?

At age 21, in 1951 Buffett wrote: "The security I Like Best".

Note his thinking as reflected in his analysis here:


Bob_in_Maryland - 4 years ago    Report SPAM
Nice catch.

He most certainly was in pursuit of a certain due diligence. The guy is a forward thinker, that's for sure.

It was a different era, however. And when he was making his investments with GEICO, the firm was in a troubled state. In that sense his investment thesis had a cigar butt element to it. Eventually, through his extensive dealings with GEICOs' management, Warren Buffett played a significant role in the turn around that the firm enjoyed. One has to admire that.

One of the things that I admire the most was how he simply knocked on the firm's door and engaged the corporate officer for hours. As a young man.. Long term thinking, here. Kind of beautiful. The riddle, to my way of thinking, has to do with the extent to which he did this sort of thing. And the extent to which others did it for him - subsequently. .

AlbertaSunwapta - 4 years ago    Report SPAM
I think Buffett had a number of mental models in his head from an early age and used some or all of them from inception. At 21 he already had a decade or more of investment exposure through his extensive readings, hands on business experience and of course Buffett-Falk & Co. plus his gandfather's grocery store.

I think a lot of what's been said about Buffett over the years has over simplified his methods and has skewed perceptions and propogated biased media reporting of his talents, character and motives. The actual reading of Buffett's own writings is often more enlightening than the reading of interpretations as I'm providing right here.
Bob_in_Maryland - 4 years ago    Report SPAM
Yes. Excellent way of giving this consideration.

Mikejasper430 premium member - 4 years ago
Thanks Alberta for the link to to "the security I like Best."

It really shows what he was looking for in an investment.


Please leave your comment:

Performances of the stocks mentioned by whopper investments

User Generated Screeners

HOLKLSUSmall & Mid Cap 2018 Rising Ra
FranktheTankKramer XGrowth
FranktheTankH Kramer
HOLKLSUTest First Trade Late Stage
pbarker46Cdn E&P
glenh967Small Cap investing universe
flaabValue Screener
soho_analogusd project2018
Get WordPress Plugins for easy affiliate links on Stock Tickers and Guru Names | Earn affiliate commissions by embedding GuruFocus Charts
GuruFocus Affiliate Program: Earn up to $400 per referral. ( Learn More)

GF Chat