Feb 16, 2021 / 08:10PM GMT
Miguel Patricio - The Kraft Heinz Company - CEO
It's a huge pleasure to be here with you today. Thank you for joining us. I know it's been several years since a company with either the Kraft or the Heinz name has presented at CAGNY. So well, allow me to start by reintroducing our company.
The traditional view of Kraft Heinz is that we are a $26 billion global food and beverage enterprise with $6.7 billion in adjusted EBITDA. Our iconic brands hold #1 or #2 market share in most categories and countries where we compete, but we see ourselves differently through the eyes of our consumers. We have tremendous scale in 6 distinct consumer platforms or need states, where we understand consumer needs, can solve their pain points and win occasions better than anyone else.
Our platform-based approach also gives us tremendous opportunity to grow and win, platforms such as Taste Elevation focused on enhancing the flavor and texture of food. The strategy we began implementing over a year ago and unveiled to investors last September combines our tremendous scale with unmatched agility.
We
Kraft Heinz Co at Consumer Analyst Group of New York (CAGNY) Virtual Conference Transcript
Feb 17, 2021
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