AdTheorent to Participate in Fireside Chat with Water Tower Research Transcript

Jul 17, 2023

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Jul 17, 2023 / 03:00PM GMT
John Marc Andre Roy - Water Tower Research LLC - MD

I am Managing Director here at Water Tower Research. And I'm very pleased today to have Jim Lawson, CEO of AdTheorent . So Jim, good to see you again.

James A. Lawson - AdTheorent Holding Company, Inc. - CEO & Director

Good to be here, John. Thank you.

Questions and Answers:

John Marc Andre Roy - Water Tower Research LLC - MD

Great. Now I know we've had a number of these chess together for -- and this is obviously new to some people, though. Maybe a little brief background wouldn't be bad on you and AdTheorent.

James A. Lawson - AdTheorent Holding Company, Inc. - CEO & Director

Great. Thanks, John. Again, great to be here. As a reminder, I'm Jim Lawson, CEO of AdTheorent. AdTheorent is a programmatic demand-side platform, or DSP. We use machine learning and data science to execute high-performing digital ad campaigns. And we do this by targeting as the ideal media impressions. And as a reminder, a media

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