Mar 07, 2022 / 04:30PM GMT
Andrew Boone - JMP Securities - Analyst
Good morning. Thanks for coming. I appreciate you guys spending time with us.
Questions and Answers:
Andrew Boone - JMP Securities - AnalystAll right, let's kick this thing off. Let's get going. So let's just frame this as the first question in terms of how is Viant different than other DSPs? What do you guys think the secret sauce is? How are you guys different?
Tim Vanderhook - Viant Technology, Inc. - Co-Founder and CEO
Yeah, we're different a lot of times from our data structure compared to who we're talking about. There's many DSPs in the market, all with unique offerings. One thing that's unique about Viant is we're a people-based DSP. And so when we talk about the advantages that that gives, it's not just ecommerce targeting of digital advertising and ecommerce transactions; we're measuring the totality of a marketer's ad spend, including in-store sales. And that's the big difference is that we're able to translate digital identifiers into what we call people-based
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