Nov 16, 2020 / 01:00PM GMT
Operator
Good morning and afternoon. Welcome to the Diageo North America President's Q&A Call. This is a live Q&A session for 30 minutes following the prerecorded presentation uploaded earlier today to diageo.com. Today's conference is being recorded. Your call today will be hosted by Diageo's North American President, Debra Crew.
Questions and Answers:
Operator(Operator Instructions) Our first question comes from Simon Hales from Citi.
Simon Lynsay Hales - Citigroup Inc. Exchange Research - Research Analyst
Congrats on your new role, Debra. Thanks for the presentation today. I had a couple of questions, please. You highlighted, obviously, in your presentation, and we've seen this clearly the acceleration of the premiumization trends during 2020 as COVID has hit, especially in that super premium plus segment.
How are you thinking about what happens when we get into 2021 and perhaps we start to lap in calendar Q2 those acceleration in trends and consumers perhaps have other alternatives once again to spend their
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