Jun 18, 2019 / 03:30PM GMT
Jonathan Richard Matuszewski - Jefferies LLC, Research Division - Equity Analyst
All right. Great. I think we could get started. My name is Jonathan Matuszewski. I'm the Hardlines Retail Equity Analyst at Jefferies. Very pleased today to have Steve Conine, Co-Chairman and Co-Founder; and Michael Fleisher, CFO of Wayfair. As many of you know, Wayfair is the leading online destination for all things home. So really pleased to have them here today. And we'll just kind of jump into it, if that's all right?
Steven K. Conine - Wayfair Inc. - Co-Founder & Co-Chairman
Sure. Great.
Questions and Answers:
Jonathan Richard Matuszewski - Jefferies LLC, Research Division - Equity AnalystI guess, just to kick off things, I wanted to ask about your proprietary ad technology, right? This is something that's very unique to your business model. Custom built offers you guys a lot of advantages, enables you to lean in on certain quarters to advertising spend when it's opportunistic. So just talk to us about how that ad tech