Sep 18, 2019 / 08:30AM GMT
Andrew John Day - Keywords Studios plc - Group CEO & Executive Director
Right. That was designed to wake everybody up, but the reason for showing it actually is just the fact that, first of all, I love that particular trailer. It's quite recent. The other reason to show it is because it was made by us. It was made by one of our marketing services business called The Trailer Farm down in Brighton, but it was made using inputs from 3 or 4 other Keywords Studios. So it starts to show you how the business starts working together.
So Trailer Farm down in Brighton specialize in marketing trailers for games, but to make that, they took visual special effects from our company over in Portland, Oregon, Liquid Development. They used arts and animation and motion capture [clips] from our companies in Beijing and in New Delhi, so showing this sort of power Keywords in the direction of travel. This is obviously a very top-end video game that's chosen to use our services to promote their game, and also, of course, the fact that it's going on to Stadia, the new streaming platform from Google.
So if
Half Year 2019 Keywords Studios PLC Earnings Call Transcript
Sep 18, 2019
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