Amazon has announced that Freely, a new streaming service supported by UK public broadcasters BBC, ITV, Channel 4, and Channel 5, will be available on its Fire TV platform. This service, introduced earlier this year by the joint venture Everyone TV, allows viewers to access live TV and on-demand content for free when purchasing a smart TV.
The collaboration aims to increase the reach of these broadcasters' content by leveraging Amazon's popular Fire operating system, making it accessible to more households in the UK.