As the smart ring market continues to thrive with various brands offering health-monitoring features, Apple (AAPL, Financial) has decided not to enter this competitive arena. According to reports, although Apple had considered the concept of a smart ring, the company did not pursue substantial development in this direction.
Market analysts suggest that introducing a smart ring might overlap with the functionalities of the Apple Watch, potentially affecting its sales. As a result, Apple's executives are not interested in pursuing a smart ring project.
Instead, Apple may focus on attracting more consumers by reducing the price of the Apple Watch. There are expectations that the Apple Watch SE, anticipated for release in 2025, might feature a plastic casing to cut costs and enhance product appeal. This strategy aims to boost Apple's share in the wearable device market.
