Meta Extends Pilot Program for AI Video Creation Tools into 2025

Meta is focusing on early input from the creative community to refine the tools before public release

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Oct 18, 2024
Summary
  • The trial will continue until 2025, improving models and user experience for digital content creators.
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Focusing on industry input before a public release, Meta (META, Financials) revealed the continuance of its AI-driven movie production tool suite, Meta Movie Gen, till 2025. With only basic text cues, the Movie Gen models let users create high-definition 1080p film with audio. Early engagement of the creative community will help Meta improve the tools before publication.

Along with certain artists like directors Aneesh Chaganty, The Spurlock Sisters, and Casey Affleck, Meta has teamed with Blumhouse, a production business famed for horror films, as part of the pilot. When testing the Movie Gen technology, the participants commented on how artificial intelligence models may improve creative processes. Meta's Movie Gen page will include short films produced by these artists and more releases going forward.

Connor Hayes, Vice President of Generative AI for Meta, pointed out that while the tools won't be included in public goods until next year, the firm is dedicated to open communication with artists to guarantee ethical development.

Comprising comments to improve Movie Gen's models and user interface, the trial study will run until 2025. Meta wants to present the technology as a great advantage for digital-first content producers and the entertainment sector.

The most recent updates on Meta center on collaborations and the release of fresh AI-powered products. Recently, Meta unveiled its "Orion" augmented reality glasses, the most sophisticated AR glasses yet developed.

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