1. How to use GuruFocus - Tutorials
  2. What Is in the GuruFocus Premium Membership?
  3. A DIY Guide on How to Invest Using Guru Strategies
George Gabriel, CFA

All roads lead to Graham and Doddsville: the evolution of the modern value investor

April 17, 2008

With high volatility in global equity markets and the collapse of several hedge funds, it is critical for investors to re-assess the foundations of their investment strategies.

This article examines how the investment strategy known as “value investing” has stood the test of time across all market conditions. We examine how modern value investors (including the famous Warren Buffett) have adapted Benjamin Graham’s early investment framework to apply to competitive, modern investment markets.

Who is Benjamin Graham?

Benjamin Graham is the Founding Father of value investing. In 1928, Graham began teaching the course on security analysis at Columbia University. In 1934, Benjamin Graham and David Dodd wrote Security Analysis, a recognized investment classic which articulated the investment style known as “value investing”. Graham later refined his ideas in his 1949 book The Intelligent Investor, which has sold over a million copies and was praised by Warren Buffet as "the best book on investing ever written."

Columbia University has kept this tradition of value investing alive today, and many of its students have gone on to adapt and apply the foundations of Ben Graham’s teachings in their professional investment careers, with great success.

What is “Value Investing”?

The value investor seeks to buy assets for less than what they’re worth, the proverbial exercise of buying one dollar for sixty cents. In finance parlance, value investors look to buy assets when they are priced at a discount to their intrinsic value.

Warren Buffett is probably the world’s best known value investor. As of 5 March 2008, he was ranked by Forbes magazine as the richest man in the world, with a net worth of US$62 billion. Unlike other mega-rich, Buffett accumulated his wealth largely through securities investment. So it’s worth listening to his opinions.

Buffett has said that he learnt from Ben Graham “the three cornerstones of sound investing”, which are:

  1. “You should look at stocks as small pieces of the business.
  2. Look at [stockmarket] fluctuations as your friend rather than your enemy – profit from folly rather than participate in it.
  3. The three most important words of investing:– ‘margin of safety’ ”.

Firstly, Graham says that investors should analyse the business underlying any security. This might sound obvious, but some investment strategies pay no regard whatsoever to the fact that a share represents part ownership of a business. Think of technical analysis, which is about responding to movements in price patterns of a security and doesn’t spend time analyzing the fundamental performance of the underlying business.

Secondly, individual securities prices often fluctuate for reasons that have nothing to do with the underlying intrinsic value of a business. Graham created the persona of “Mr Market” as a metaphor to explain stockmarket volatility. Mr Market is a bi-polar individual who represents the entire stockmarket. His personality fluctuates from wild euphoria to deep pessimism. His emotional volatility is reflected in stockmarket price volatility, with prices being excessively optimistic at one extreme and priced for disaster at the other extreme. The critical point is that every day Mr Market offers shares at prices to investors that often have nothing to do with the underlying intrinsic value of businesses. This creates the opportunity for the value investor to buy shares for less than their intrinsic value.

Thirdly, investors should look to purchase shares in businesses at a price that represents a discount to the intrinsic value of a business. It doesn’t have to be rock bottom to buy it., it just has to be selling for less than you think the value of the business is. This discount is referred to as the “margin of safety”. As Buffett says, “price is what you pay; value is what you get”.

The Superinvestors of Graham and Doddsville: value investing stands the test of time

It is critical in any market conditions to understand the theoretical foundations of your investment strategy. It is even more critical in today’s highly volatile market climate. (If you don’t have an investment strategy, now is a good time to start developing one!).

Some investment strategies are based on foundations that current market conditions are exposing as less than robust. Consider, for example, the flaws in “momentum investing”. Momentum investing is a strategy where speculators are encouraged to buy stocks only because they have gone up in a chart pattern, because “the trend is your friend”, and to cut losses quickly if the trend reverses. The flaw in this strategy is that when markets are highly volatile, share prices can “gap down” in morning trade based on overnight Wall Street trading. A “gap down” prevents traders from selling stock at a theoretical stop-loss position, and so exposes them to losses that exceed the “stop-loss” position.

A robust investment framework must be based on valid principles that are timeless and apply in all market conditions. Buffett said of Ben Graham’s three cornerstone investment principles that “a hundred years from now they will still be the cornerstones of investing”.

Buffett made these comments in 1976. Since then, financial storms have come and gone. Hedge funds with new trading strategies and styles have come and gone. In 1998, the collapse of the Long Term Capital Management hedge fund, complete with Nobel Economics Prize winners on its board, collapsed in spectacular fashion (losing US$4.6 billion). In this cycle, it is subprime mortgage funds, Bear Stearns, and commodity trading funds. Closer to home, we need only whisper names like ABC, Allco, MFS, and Centro and investors will shudder. The apex of every bear market exposes new and improved losing strategies. However, despite continuous bear cycles in history, there is yet to be a spectacular collapse of an investment fund which has Ben Graham’s investment framework as part of its core philosophy.

Warren Buffett delivered a speech to students at Columbia Business School in 1984, called “The Superinvestors of Graham-and-Doddsville”. Buffett rejected the academic position that beating the overall market index S&P 500 was "pure chance". He highlighted the outstanding investment records of a small group of Superinvestors who had beaten the S&P500, "year in and year out", over long periods. Buffett named nine such Superinvestors, including himself, Walter J. Schloss, Ed Anderson (Tweedy, Brown Inc.), Bill Ruane (Sequoia Fund, Inc.), Charles Munger and Rick Guerin (Pacific Partners, Ltd.). Emphasizing the point, Buffett says that each of the Superinvestors has “gone to different places and bought and sold different stocks and companies, yet they have a combined record that simply can’t be explained by random chance”.

What these investors have in common is that they come “from a very small intellectual village that could be called Graham-and-Doddsville”, they are all value investors.

Ben Graham as investor

So if value investors have been shown to outperform the market, how do they do it? The obvious short answer is that they follow Ben Graham’s three cornerstone investment principles.

The long answer is a little more complicated – the challenge is in how value investors quantify intrinsic value. Ben Graham himself applied his own principles, and invested with his own particular view on how to define value. However, as in any evolving field of endeavour, the students have adapted and modernized the work of the teacher.

Graham mostly invested during the years following the Great Wall Street Crash. The initial crash occurred on Black Thursday 24 October, 1929. The Dow Jones Industrial Average did not return to its pre-1929 levels until late 1954. Many investors remained shell-shocked and were distrustful of equities, so they avoided equities altogether. This created ideal conditions for Graham to hunt for value bargains. There were plenty. In 1932, Ben Graham wrote an article for Forbes magazine in which he pointed out that 30% of the companies listed on the NYSE sold for less than their net quick assets. The cycle had gone full circle, stocks which had been clearly overpriced in 1929 were now undervalued.

Graham generally did not care what the company actually did to generate revenue or if management was capable. He only cared about buying stocks whose price was less than intrinsic value.

As the memory of the Great Crash was forgotten and the next generation without memory of these events emerged, investors returned to the equity market. The new money had bought the obvious bargains. Consequently, subsequent generations of value investors would have to find new ways of discovering bargains in the equity market. Value investing had to adapt to new market conditions.

The Evolution of the Value Investor: The Building Blocks of Value

The strength of Ben Graham’s 3 cornerstones of investment is that value investors can use Graham’s framework to select their own definition of how to define intrinsic value. This does not represent a loss of investment discipline in any sense, merely recognition that there are different components of the total value of a company and some investors will choose to pay for these components, others will not.

To help understand the components of total value, a simple analogy is to think of a six-storey apartment block, with each level representing a discrete layer of value. Each level of the building adds value to the previous levels beneath it; the total value of the building is the sum of all six levels. The most “deep value” investor will only look to buy the building when Mr Market offers it at the price representing the value of one floor. He will want the other five levels for free. This is what Graham looked to do as an investor. A more modern value investor may value all six levels of the building and pay a fair price for them, in the knowledge that the property is well located, has great tenants and will provide solid capital growth over time. This is what Warren Buffett has done.

The six components of value of a company are listed below. Each of the value components add some extra value to the whole company. A more conservative value investor will only recognize and pay for the first 1 and/or 2 layers of value. A more aggressive investor will pay for the last few items of value.

Firstly, there is the “net- net” valuation method. This is the most conservative valuation approach. It attributes value only to the net current assets (current assets minus current liabilities) of the company and attributes zero value to property, plant & equipment or any other long-term assets.

Graham’s preferred technique was to buy stocks selling for two-thirds of their net-net value. As you know, these opportunities are rare in modern markets. However, there may be hidden opportunities in the market, for example among companies whose status as a going concern is in doubt.

Secondly, there is the liquidation value of assets. This determines what the company would be worth if it no longer operates as a going concern, and all its assets were sold on the open market. The value that can be achieved for asset sales in this scenario depends on such factors as the overall health of the company’s industry (which determines the number of industry buyers), and how specialized the company’s assets are. Typically, in this scenario, assets will be liquidated for a fraction of their true worth given that purchasers know they are buying from a distressed seller.

Third, the book value of assets, which assumes the business continues as a going concern, is the total assets less the total liabilities on the company’s balance sheet.

Few successful businesses will be available for sale at book value, and even fewer provide a margin of safety discount to book value. There are however some elements of “hidden value” that may not be immediately apparent in book valuations. For example, accounting standards require long-term assets to be recorded on the balance sheet at their historical cost, and then depreciated over time. This accounting treatment can depart from real market values in some circumstances, for example where a property has appreciated considerably over time. The book value of intangible assets such as brands or goodwill may have a value materially different to what the balance sheet suggests.

Walter Schloss is a noted value investor who looks to buy shares based on margin on safety discounts to asset values. He was once an employee of Ben Graham at the Graham-Newman investment company. In 1955, he set up his own investment fund. He has one of the longest, and the best, records in investment history. Over the entire 45 year period, from 1956 to 2000, Schloss has returned 15.3% pa, compared to his S&P benchmark of 11.5%.

Fourth, reproduction value of assets. Reproduction valuation measures what it would cost to reproduce the market position of a particular company. Often, book value does not measure reproduction value because the value of intangible assets is not accurately reflected in the balance sheet.

For example, the value of Coca Cola’s distribution network is not valued in its balance sheet. The costs of establishing and running its sales/distribution force would have long ago been expensed, but there is an intangible value attached to this network. Similar analysis applies to valuation of a brand, research and development, licences and patents. Accounting standards require that many of these items be expensed, but the adventurous value investor can seek to determine if these prior expenses have in fact created an enduring asset for the company that is not reflected in the company’s balance sheet, another form of “hidden value”.

A good example is when Warren Buffett purchased Walt Disney shares in 1969. At that time, an investor could buy the whole company for $80m on the sharemarket. This was when Snow White, Swiss Family Robinson and some other cartoons, which had been written off the balance sheet, were worth that much by themselves.

Fifth, valuation of the earnings of the business. This valuation will apply a multiple to what is considered to be sustainable future earnings of the business. At this point, we have well and truly departed from classic Ben Graham investing of buying assets that sell at a price discount to “net-net” value.

An estimate of the company’s intrinsic value on this basis requires two steps. Step one, reported earnings need to be adjusted to arrive at a figure that represents the cash that investors can extract from the firm and still leave it functioning sustainably as before. Adjustments that need to be made to reported earnings include removing the impact of “one-off” items impacting earnings (such as restructuring charges) and quantifying the “average” level of earnings across the business cycle.

Step two, a multiple needs to be selected that reflects both the prevailing level of interest rates and the riskiness of the firm relative to other investment alternatives.

Another article altogether can be written on the types of adjustments that should be made and the appropriate discount rate. Often these judgments are subjective and based on the investor’s knowledge of a particular company and its industry. But value investors compensate for these subjective considerations by demanding a margin of safety discount to the valuation that they calculate.

Sixth, franchise value. Let’s be clear about franchise value. It has absolutely nothing to do with Domino’s Pizza, Subway, or Donut King. In the context of value investing, a “franchise” refers to business that has barriers to entry and sustainable competitive advantages. Barriers to entry are anything that make it difficult for another competitor to enter a company’s market, such as licences, patents, copyrights, distribution networks, captive customers, economies of scale and high switching costs. Franchise value is the major source of any value that exceeds the asset reproduction value.

The challenge is that a franchise is not immediately obvious to identify. Part of the genius of Warren Buffett has been his ability to identify durable business franchises where the market has not been able to appropriately identify and/or value them. Think of businesses like American Express, Walt Disney, Coca-Cola, Gillette and Wells Fargo. Warren identified the value inherent in the franchise of these businesses at times when the rest of the market did not, and invested accordingly. The rest is the stuff of investment legend.

Recognizing the value of a business franchise represents Warren Buffett’s evolution and adaptation of Ben Graham’s principles. In 1985, Warren said that he is “willing to pay more for a good business and for good management than I would 20 years ago. Ben tended to look at the statistics alone. I’ve looked more and more at the intangibles”.

But to indicate how intertwined Warren Buffett and Ben Graham’s thinking are, consider the comment of Bill Ruane, founder of the highly successful Sequioa Fund, who said:

“Graham wrote what we call the Bible, and Warren’s thinking updated it. Warren wrote the New Testament”.


In today’s highly volatile markets, it’s worthwhile thinking about the foundation on which investment strategies are based. New hedge fund trading strategies come and go, but value investing has survived the test of time. Meanwhile, value investors have stayed true to Benjamin Graham’s three cornerstone investment principles: (i) a stock is a piece of a business; (ii) exploit and don’t be led by Mr Market; and (iii) look to buy stocks at a margin of safety discount.

Buffett concluded his Superinvestors speech by saying that in his whole career of practicing value investing, he has seen no trend towards it. For reasons of behavioural finance best left to another article, Buffett states that “it’s likely to continue that way. Ships will sail around the world but the Flat Earth Society will flourish. There will continue to be wide discrepancies between price and value in the marketplace, and those who read their Graham and Dodd will continue to prosper”.

And Warren Buffett says that he expects that value investing will remain a valid philosophy through future business and investment cycles:

“In an area where much looks foolish within weeks or months after publication, Ben’s principles have remained sound – their value often enhanced and better understood in the wake of financial storms that demolished flimsier structures”.

Although later generations of value investors have used different methods to quantify intrinsic value, Ben Graham’s three cornerstone principles are common to all. In fact, it can be said that all value investors choose to take their own path, but aim for the same destination - the hallowed nirvana of stock market outperformance called Graham-and-Doddsville.


About the author:

George Gabriel, CFA
Charlie Tian, Ph.D. - Founder of GuruFocus. You can now order his book Invest Like a Guru on Amazon.

Rating: 4.0/5 (22 votes)


Commodity - 9 years ago    Report SPAM
You got it 100% right.

However,nobody seems to ever understand why WEB

buys a stock.

Nobody ever buys the stocks that WEB buys first.

Some copy him .

It all seems simpple until you get out

into the real world and invest real money.

It is hard to make heads or tails of a lot of

balance sheets.

Just avoid the value traps.

Monish Pabrai is a prime example.

So is Bill Miller .

He got killed on Bear and CFC

and he is an expert.

Pity the poor Ave Joe who thinks he

is the next Warren Buffett.

Acedmic studies show that 90%

of Ave Joe investors lose money in stocks.

Yet they all say that they beat the market.

Go figure. Just like the casino.
Commodity - 9 years ago    Report SPAM
If people only have a 10% chance of making money

in the stock market then why are they in it ?

That is make money not beat the market

or get rich.

What percent get rich in stocks?

Is it one percent ?
Lynch1000s - 9 years ago    Report SPAM
In the intelligent investor, Graham mentions the defensive approach to investing. This is the average joe. This is the doctor who can't spend the time to do the research, or the uneducated (in investing) half business man who doesn't know how to invest correctly. Bonds are a big part of both security analysis and the intelligent investor. To Graham, value investing isn't about getting rich or even making money(well okay... it is about making money). But more importantly, it's about using the right formula of concepts to help you invest properly, not to make a million dollars.
Sivaram - 9 years ago    Report SPAM

Commodity, I hate answering your rhetorical questions but some of what you said makes no sense:

Acedmic studies show that 90%

of Ave Joe investors lose money in stocks.

What study is that? It makes no sense that 90% of investors lose money. If that were true, given that the stock market is not a zero-sum game (i.e. the shorts profitting off the declines don't equal the 90% of those that you claim are lost), then trillions would be evaporating over time. It just doesn't make any sense. I think what you meant to say was probably 90% underperform the market. Given that the majority of the market capitalization is in the large-cap stocks which have don't go bankrupt or suffer as often, it is hard for 90% to lose money as long as the economy is not in depression. But it is probably true that 90% underperform the markets. After all, something like 90% of the professional investors underperform the markets too!

It is hard to make heads or tails of a lot of

balance sheets.

Just avoid the value traps.

Monish Pabrai is a prime example.

So is Bill Miller .

He got killed on Bear and CFC

and he is an expert.

I'm not sure what your point is here. Are you saying that investors should never lose money. You claim to be a big fan of Buffett but you surely know of Buffett's poor investments (Berkshire Hathaway (the mill), Dexter shoes, US Air, etc). Since he is the best investor of all time, he somehow managed to exit these positions without a loss (as far as I know) but I suspect he severely underperformed the market and the headache likely wasn't worth it (especially Berkshire Hathaway).

Anyway, the point I'm making is that, it doesn't matter whether you invest in Bear Stearns and it turns to zero. What matters is what you have when all is said and done.

How about if we make a friendly virtual bet? I say Bill Miller outperforms you over the next 10 years. Let's see how right I am...
Thechinastory - 9 years ago    Report SPAM
A lot of people call themselves value investors even when they think it is a good buy to buy a Chinese stock at PE 80.

I wonder how many people actually manage to make good money following WEB.
Thechinastory - 9 years ago    Report SPAM
BTW just look at the guru scoreboard. Losers outnumbers winners approximately 4 to 5. And these are professionals. And the guys in this forum surely do some homework. So how much are you guys making over five years? Are you beating the S&P?
Gangstarr - 9 years ago    Report SPAM
Mohnish Pabrai is a good example of someone who has taken the principles of Graham and Buffett and proven that it is possible to make outsized returns when applying the same over time. Patience is the cornerstone of sound investing. If you're smart you invest with a margin of safety, but only extended periods of time bring the compound interest desired. You couldn't even possibly measure anyone's success on this board unless you look at their record ten and twenty years out. For example, putting $50,000 in KFT below $33 will take ten to twenty to thirty years to achieve outsized gains and compound at or near 15%. I'm sure some on this board have made money, and some have lost. The point is to contribute to the discussion. True winners will be determined at a later date.

Please leave your comment:

Performances of the stocks mentioned by George Gabriel, CFA

User Generated Screeners

althekearoct 17 user defined screen
althekearPE >50th percentile of INDUSTR
althekearLow EV/EBITDA
althekearLynch inspiret Oct 17
althekearsg hk best
althekearDividends Basic
althekearKISS Dividend Strategy
Get WordPress Plugins for easy affiliate links on Stock Tickers and Guru Names | Earn affiliate commissions by embedding GuruFocus Charts
GuruFocus Affiliate Program: Earn up to $400 per referral. ( Learn More)

GF Chat