Ipsos, one of the world's largest market research and polling companies, has confirmed discussions about a potential acquisition of Kantar. This move aligns with Ipsos's strategy to regularly evaluate investment opportunities to strengthen its market position.
The company has stated that there is no certainty of making any offer or agreement at this stage. Ipsos also mentioned that it will not provide further comments unless discussions lead to a concrete outcome. If the talks progress, Ipsos will communicate according to applicable regulations.
