Hesai Technology (HSAI, Financial) saw its stock rise by over 9% to $14.91 during pre-market trading. The surge follows the company's announcement to halve the price of its LiDAR products by 2025.
A company representative clarified that the reduced price of under $200 for the ATX model would be contingent on achieving large-scale production. Despite the price reduction, Hesai expects its profit margins to remain intact. The company anticipates that the lower prices will drive increased demand for LiDAR technology, thereby expanding its market reach.