Fox Corp (FOX, Financial) announced that its Fox News Media division achieved historic ratings during the inauguration coverage of President Donald Trump and Vice President JD Vance. According to Nielsen Media Research, the event marked the highest-rated cable news telecast in history, surpassing previous inaugurations and dominating viewership across all networks. The coverage peaked at 12 million viewers, with significant increases in key demographics compared to past inaugurations. The press release was issued on January 23, 2025.
Positive Highlights
- Fox News Media achieved the highest-rated cable news telecast in history during the Trump and Vance inauguration.
- FNC's coverage outperformed major broadcast networks and all cable networks in viewership.
- Fox News Media's digital platforms saw significant growth, marking the best day since the 2024 election.
- FNC held a dominant share of the cable news audience, including a diverse political viewership.
Negative Highlights
- Competitors CNN and MSNBC experienced record low ratings during the inauguration coverage.
- FBN's viewership, while increased, remained significantly lower than FNC's.
Financial Analyst Perspective
From a financial standpoint, Fox Corp's record-breaking ratings during the inauguration coverage highlight the company's strong market position and ability to attract a large audience. This success is likely to translate into increased advertising revenue and bolster the company's financial performance. The growth in digital engagement also suggests a successful adaptation to changing media consumption habits, which could further enhance revenue streams.
Market Research Analyst Perspective
Fox Corp's dominance in cable news ratings during the inauguration underscores its strong brand presence and audience loyalty. The significant viewership gains across diverse political demographics indicate a broad appeal that could provide a competitive edge in the media landscape. The company's ability to outperform competitors like CNN and MSNBC suggests a strategic advantage in content delivery and audience engagement.
Frequently Asked Questions
Q: What was the peak viewership during the inauguration coverage?
A: The coverage peaked at 12 million viewers.
Q: How did Fox News Media's digital platforms perform?
A: The digital platforms saw significant growth, marking the best day since the 2024 election, with increases in unique viewing devices and total view time.
Q: How did Fox News Media's ratings compare to its competitors?
A: Fox News Media outperformed major broadcast networks and all cable networks, with CNN and MSNBC experiencing record low ratings.
Read the original press release here.
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