Wix.com Ltd (WIX, Financial), a leading SaaS website builder platform, announced its financial results for the fourth quarter and full year 2024, showcasing significant growth and profitability. The company reported Q4 bookings of $465 million, an 18% year-over-year increase, and Q4 revenue of $460 million, up 14% year-over-year. The company also achieved its first year of positive GAAP operating income and completed a $200 million share repurchase plan. Wix is on track to achieve the Rule of 45 in 2025, driven by innovation and free cash flow margin expansion. The press release was issued on February 19, 2025.
Positive Highlights
- Q4 bookings increased by 18% year-over-year to $465 million.
- Q4 revenue rose by 14% year-over-year to $460 million.
- First year of positive GAAP operating income in Wix's history.
- Completed $200 million share repurchase plan, totaling $725 million since August 2023.
- Strong growth in Partners revenue, up 30% year-over-year in FY2024.
Negative Highlights
- Adverse effects from foreign exchange rates impacting 2025 outlook.
- Challenges in incorporating new product contributions into the 2025 forecast.
Financial Analyst Perspective
Wix.com Ltd's financial performance in 2024 demonstrates robust growth and a successful execution of its strategic initiatives. The company's ability to achieve positive GAAP operating income for the first time is a significant milestone, indicating improved operational efficiency and profitability. The completion of a substantial share repurchase plan reflects Wix's commitment to returning value to shareholders. However, the impact of foreign exchange rates poses a challenge for the company's 2025 outlook, which investors should monitor closely.
Market Research Analyst Perspective
Wix.com Ltd's strong performance in 2024 highlights its competitive position in the SaaS website builder market. The company's focus on innovation, particularly in AI and commerce, has driven significant growth in its Partners segment. As Wix continues to enhance its product offerings and expand its market share, it is well-positioned to capitalize on the growing demand for digital presence solutions. The company's strategic initiatives, including the launch of new products in 2025, are expected to further accelerate growth and strengthen its market leadership.
Frequently Asked Questions (FAQ)
Q: What were Wix's Q4 2024 bookings and revenue?
A: Wix reported Q4 2024 bookings of $465 million and revenue of $460 million.
Q: Did Wix achieve positive GAAP operating income in 2024?
A: Yes, Wix achieved its first year of positive GAAP operating income in 2024.
Q: What is Wix's outlook for 2025?
A: Wix aims to achieve the Rule of 45 in 2025, driven by innovation and free cash flow margin expansion, despite facing foreign exchange rate challenges.
Read the original press release here.
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