Bilibili (BILI, Financial) recently announced its financial results for the fourth quarter and the full year ending December 31, 2024. The company reported a 22% year-over-year increase in total net revenue for the fourth quarter, reaching 7.73 billion yuan. Adjusted net profit was 452 million yuan, compared to a net loss of 555.8 million yuan in the same period last year. For the full year, total revenue grew by 19% to 26.83 billion yuan, with an adjusted net loss of 39 million yuan, a 99% improvement from the previous year.
Following the earnings release, Bilibili's management, including Chairman and CEO Rui Chen, discussed the company's strategy for 2025. Having achieved profitability, Bilibili plans to continue its "content + community" model to drive sustainable growth. The company aims to enhance its gross margins and maintain its growth momentum.
Rui Chen highlighted the importance of high-quality content, particularly in professional user-generated content (PUGC). He noted that while video availability is abundant, the demand for superior content remains, positioning Bilibili as a leader in this space. Chen emphasized the potential of combining quality content with intellectual property and artificial intelligence (AI), suggesting that Bilibili's vast video library and user interactions provide a rich resource for AI development.
The company is optimistic about leveraging AI to enhance its platform, with ongoing internal experiments showing promising results. Bilibili plans to update stakeholders on its AI initiatives in the coming quarters.
