According to tech journalist Mark Gurman, Apple is set to enhance video recording capabilities in the upcoming iPhone 17 Pro series, shifting focus from the camera photography improvements seen in previous models. Apple's objective for the 2025 iPhone lineup is to attract video bloggers and content creators by positioning the iPhone as their primary content creation tool, reducing reliance on independent cameras.
The new iPhone, expected to launch in September, will spotlight its advanced video capabilities like never before. Apple aims to establish its devices as essential tools for video production. This strategic shift highlights the company's commitment to meeting the evolving needs of content producers in a competitive market.
