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Will The Upcoming Lumia 730 Be Able To Steal The Market’s Attention?

August 12, 2014 | About:

The Nokia Lumia 930 and Lumia 1520 have done well in the high end smartphone market for Nokia (NYSE:NOK), but in the mid range, Lumia 720 has been the company’s first entrant launched a year back. Rumors are in the air that the successor of Lumia 720, codenamed as the “Superman,” is coming up. It could be launched at the IFA 2014 show being held this September and would be called the “Lumia 730.”

Can the Lumia 730 steal the attention of the smartphone users looking for better features and style in the mid-price range? Let’s check out what hi-tech features it is coming up with.

The new selfie phone

Soon after Microsoft (NASDAQ:MSFT) acquired Nokia, it was learned that the former was working on a selfie focused smartphone coupled with Windows operating system. In the recent past, several smart phone companies have released models with advanced rear camera capabilities.

The main claim of news sources is that the smart phone could feature a 5 mega pixel front-facing camera, which would make it popular among the selfie-loving youth. Also, it would have the dual sim feature.

Nokia Lumia 730 would probably come with a 4.7 inch 720p touchscreen, a polycarbonate unibody construction, a Zeiss-branded 8 mega-pixel rear camera as well as carry on-screen software buttons.

It will be powered by a Qualcomm Snapdragon 400 chipset with a 1.2 GHz quad-core CPU, aided by RAM of 1GB and having extra 8GB of internal storage. To keep things juiced up, this smart phone would be running on Windows Phone 8.1 Update 1 of Microsoft. Microsoft’s Windows Phone 8.1 Update 1 has been hotly talked about and the smart phone will pull the young crowd.

A step ahead of predecessor

The Lumia 720 falls in the category of "basic mid-range" smartphones while its successor is likely to fall in the "upgraded mid-range devices" segment. The Lumia 720 comes with a 4.3 inches display, runs on Windows Phone 8, is driven by a 1GHz dual-core Qualcomm processor and has a 6.1 mega pixel primary snapper.

Since the Lumia 730 will incorporate much better tech specifications than its predecessor, it will likely see better demand, too. Though the price details of the new model are still under wraps, it could have a comparatively high pricing than the Lumia 720 series. However, as it would feature Microsoft’s personal assistant Cortana, along with the operating system upgrade, customers probably wouldn’t mind shelling out the extra bit.

Last word

Microsoft is trying to make its mark on the smartphone market, and Lumia 730 is just the beginning. It will be one up on the Lumia 720. Through its selfie-rich features, the smart phone could become a rage with youngsters. It’s best to stay tuned and keep a watch as the launch is not far away.

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