- Teens report an increase in annual spending, reaching $2,388.
- Nike leads in teen fashion preferences; UGG tops for upper-income females.
- Instagram remains the most used social media platform among teens.
Piper Sandler (PIPR, Financial) has recently published its 49th semi-annual Taking Stock With Teens® survey, revealing a notable increase in the annual spending habits of over 6,450 Generation Z U.S. teenagers. The survey indicates that the self-reported annual spending of teens reached $2,388 for Spring 2025, marking an increase from the previous year's spring and fall figures.
The survey highlights several key trends in teen preferences. In fashion, Nike continues to dominate as the top clothing brand, with Hollister and American Eagle following closely. Among upper-income females, UGG has emerged as the top fashion trend, overtaking lululemon. Amazon remains the preferred online shopping destination among teens.
In the beauty sector, teen spending reached a record high of $374. e.l.f. Cosmetics leads as the favorite cosmetics brand, while Sephora, Ulta, and Bath & Body Works are the top beauty shopping destinations. This is a notable achievement for Bath & Body Works, making it into the top three for the first time since 2018.
Regarding technology and social media usage, Instagram remains the most popular platform, with an 87% usage rate among teens. TikTok and Snapchat also hold significant places, with 79% and 72% respectively. Notably, 88% of teens own iPhones, with 25% planning to upgrade to the upcoming iPhone 17.
In the food and beverage category, Chick-fil-A is the favored restaurant, followed by McDonald's and Chipotle. Energy drinks are currently more favored than coffee and soda, with Dr. Pepper leading as the top beverage brand.
