Fresh Ways to Frosty: Wendy's Reimagines Famous Dessert with April Launch of Frosty Swirls and May Launch of Frosty Fusions | WEN Stock News

Author's Avatar
Apr 10, 2025
  • Wendy's (WEN, Financial) introduces Frosty Swirls and Frosty Fusions to revamp its iconic Frosty dessert line.
  • Frosty Swirls launch with app-exclusive access on April 11, nationwide on April 15, featuring Strawberry, Caramel, and Brownie Batter sauces.
  • Frosty Fusions debut nationwide on May 12, offering mix-ins like Pop-Tarts Crunchy Poppers and OREO cookie pieces.

Wendy's (WEN) is adding an innovative twist to its iconic Frosty dessert line with the introduction of Frosty Swirls and Frosty Fusions. The new products aim to offer fans an exciting way to enjoy their beloved frozen treats, with sauces and mix-ins enhancing the creamy dessert experience.

Frosty Swirls will be available exclusively on the Wendy's app starting April 11, before their nationwide release on April 15. This new product line features Strawberry, Caramel, and Brownie Batter sauce options, allowing consumers to customize their Frosty according to their taste preferences.

Following a phased launch approach, the nationwide rollout of Frosty Fusions will commence on May 12. This product line offers an extra flavorful treat by combining sauces with popular mix-ins like Pop-Tarts Crunchy Poppers and OREO cookie pieces. Flavors include Pop-Tarts Strawberry Frosty Fusion, OREO Brownie Frosty Fusion, and Caramel Crunch Frosty Fusion.

To support this new line, Wendy's has upgraded its restaurant equipment and introduced custom serving materials, including domed-lid cups designed for fry dipping and blue Frosty spoons.

The Wendy's Company (WEN, Financial) continues to innovate its menu while maintaining its commitment to quality and customer satisfaction. Dessert enthusiasts can find their nearest restaurant using the Wendy's Store Finder to try the new Frosty variations.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.