- Backblaze (BLZE, Financial) has won the NAB Show 2025 Product of the Year Award for its innovative Scalable Application Keys.
- The feature allows generating up to 10,000 unique data access keys per minute, marking a 150x increase in capacity.
- Early adopters include major video surveillance platforms and privacy-focused applications.
Backblaze, Inc. (BLZE), a leading cloud storage provider, has been recognized with the prestigious NAB Show 2025 Product of the Year Award in the Cloud Computing and Storage category. The accolade was awarded for their innovative Scalable Application Keys feature, which is integrated into the Backblaze B2 Cloud Storage platform.
The Scalable Application Keys feature allows organizations to generate and refresh up to 10,000 unique data access keys per minute, demonstrating a 150x increase in the company's key generation capacity. This technological advancement significantly enhances security by provisioning each camera, drone, IoT device, or endpoint with its own short-lived access keys. Consequently, it provides enhanced data protection and compliance for organizations managing extensive camera networks.
According to David Ngo, Chief Product Officer at Backblaze, the Scalable Application Keys extend Backblaze’s commitment to ensuring secure workflows. This feature addresses the rising demand for secure and efficient device management protocols, especially as the number of deployed cameras continues to grow in tandem with increasing security threats and compliance requirements.
Early adoption of the Scalable Application Keys includes video surveillance platforms that manage tens of thousands of cameras, as well as privacy-centric photo and video applications. This implementation reflects strong market acceptance and highlights the feature’s relevance to current market needs.
Based in San Mateo, California, Backblaze (BLZE, Financial) continues to offer high-performance, secure cloud object storage solutions to over 500,000 customers in 175 countries, positioning itself as a modern alternative to traditional cloud providers.
