- Progress (PRGS, Financial) releases Sitefinity 15.3, featuring advanced AI capabilities to enhance digital content management.
- Key enhancements include GenAI-powered services, AI-enhanced media search, Azure AI Translator, and AI-based content optimization.
- Celebrating 20 years, Sitefinity is a pioneering SaaS CMS with integrated multi-technology front-end hosting and Next.js support.
Progress (PRGS), a leader in AI-powered digital experience and infrastructure software, has introduced significant new AI features in its Sitefinity content management platform with the release of version 15.3. This update empowers marketers to efficiently create, manage, and optimize content, delivering personalized digital experiences across various touchpoints.
The key enhancements in Sitefinity 15.3 include packaged AI services that leverage GenAI-powered functions, enabling users to summarize content, improve writing, and generate tag suggestions seamlessly. The platform also features AI-enhanced media search, allowing users to search for images through natural language descriptions, thus offering faster and more intuitive access to visual content.
Integration with Azure AI Translator adds to Sitefinity's capabilities by providing accurate and efficient translations without the need for external tools. Additionally, AI-based content optimization offers in-line text enhancement options for reliable content refinement.
A notable feature of Sitefinity 15.3 is its enhanced integration with BI systems via Sitefinity Insight CDP. This allows users to export marketing data in Parquet format to external BI tools or data lakes for advanced analysis and custom AI model application.
Celebrating its 20th anniversary in 2025, Sitefinity continues to evolve as a modern cloud-based, AI-powered enterprise CMS. With support for Next.js, it stands as one of the first SaaS CMS platforms to offer integrated multi-technology front-end hosting, providing businesses with enhanced flexibility and extensibility.
For more information on Sitefinity 15.3 and to explore its new capabilities, visit the Progress website at https://www.progress.com/sitefinity-cms.
