In his 2025 letter to shareholders, Amazon (AMZN, Financial) CEO Andy Jassy outlined the company's continued investment in artificial intelligence and reaffirmed its long-term commitment to innovation across infrastructure, services, and space technology.
Jassy reiterated Amazon's mission to be “Earth's most customer-centric company” and said the company aims to “operate like the world's largest startup.” That mindset, he explained, means staying focused on solving real customer problems and resisting the temptation to build technology simply for its own sake.
On artificial intelligence, Jassy said generative AI is poised to redefine nearly every customer interaction and enable entirely new ones. He noted that more than 1,000 generative AI applications are in development at Amazon, spanning areas like e-commerce, software development, digital assistants, advertising, healthcare, and media.
To support that vision, Amazon Web Services is ramping up infrastructure investment. The company is deploying its own AI chips, including Trainium2, which Jassy said deliver 30% to 40% better performance per dollar than today's common GPU-based compute options. He acknowledged AI remains expensive, mainly due to chips, but said long-term cost efficiency is improving.
Jassy also pointed to AWS products like SageMaker, Bedrock, and Nova — which houses Amazon's frontier models — as foundational tools for AI development. He emphasized that strong upfront capital spending on data centers and hardware is essential for long-term gains, generating free cash flow and returns on invested capital over time.
In addition to AI, Jassy highlighted Project Kuiper, Amazon's satellite internet initiative. He said the company has begun launching production satellites and ultimately plans to deploy over 3,200 in orbit. Although capital-intensive, Kuiper is expected to become a profitable business with a strong return profile.
Jassy also mentioned progress on Alexa+, saying the updated version rivals leading chatbots but is uniquely capable of taking actions on behalf of users, expanding its usefulness across devices and services.
