- Ally Financial (ALLY, Financial) partners with WNBA as the official banking partner and newest Changemaker.
- The partnership includes presenting WNBA's inaugural "Rivals Week" in August 2025.
- Sweepstakes offering includes a trip to the AT&T WNBA All-Star 2025 and $5,000.
Ally Financial Inc. (ALLY) has announced a strategic multi-year partnership with the Women's National Basketball Association (WNBA), becoming the league's official banking partner and newest Changemaker. This collaboration marks a significant step in Ally's commitment to advancing women's sports and includes serving as the presenting partner of the WNBA's first-ever "Rivals Week," scheduled for August 9-17, 2025.
The partnership highlights Ally's role as the presenting partner of WNBA All-Star Voting and the launch of a fan activation at WNBA Live. Additionally, Ally will feature as the logo patch partner for the WNBA All-Star Game jerseys. As part of the promotion, Ally has initiated the "That's A Savings Bucket Sweepstakes," which gives fans a chance to win an all-expenses-paid trip to the AT&T WNBA All-Star 2025 in Indianapolis, along with $5,000 to boost their savings.
In an effort to further solidify its presence in women's sports, Ally signed an endorsement deal with incoming WNBA rookie Paige Bueckers, joining current endorsements with Breanna Stewart of the New York Liberty and Sydney Colson of the Indiana Fever. This collaboration aligns with Ally's 50/50 Pledge, aiming to achieve parity in paid media spending across women's and men's sports by 2026, a target Ally hopes to meet a year ahead of schedule.
Ally's involvement with the WNBA seeks to enhance fan engagement and support the growth of women's basketball, aligning with WNBA's recognition as the fastest-growing brand in 2024. Through this partnership, Ally looks to leverage the expanding audience of the WNBA, which is comprised of younger, urban, and affluent segments, ideally matching the demographics of prime digital banking customers.
