- Sagtec Global (NASDAQ: SAGT) launches AI-powered chatbot to enhance the F&B industry in Malaysia.
- Nationwide rollout expected in Q3 2025, with plans to expand into Indonesia, Singapore, and Thailand.
- Malaysian food service market projected to reach US$28 billion by 2030, with a 13.26% CAGR.
Sagtec Global Limited (NASDAQ: SAGT), a prominent player in customizable software solutions, has announced the launch of its AI-powered chatbot service aimed at revolutionizing customer interaction and boosting operational efficiency in Malaysia’s food and beverage (F&B) sector. The service seamlessly integrates with Sagtec's existing point-of-sale (POS) and online ordering platforms, enabling F&B businesses to offer smart ordering, reservation management, menu guidance, and customer support through various digital channels, including web chat and popular messaging apps like WhatsApp and Facebook Messenger.
The launch commences with the onboarding of selected F&B partners in May 2025, with a nationwide rollout anticipated in the third quarter of the same year. Following its success in Malaysia, Sagtec plans to expand the AI chatbot service into the regional markets of Indonesia, Singapore, and Thailand, marking a strategic move to capture a larger share of the Southeast Asian market.
This development aligns with the projected growth of Malaysia’s food service market, which is expected to increase from approximately US$15 billion in 2025 to US$28 billion by 2030, representing a compound annual growth rate (CAGR) of 13.26%. In tandem, the online food delivery segment is projected to reach US$3.2 billion in 2025, growing at a 9.62% CAGR through 2029.
As the F&B industry increasingly prioritizes digital solutions to meet evolving consumer preferences for convenience and digital-first experiences, Sagtec’s AI chatbot is positioned to support F&B businesses in delivering personalized, efficient customer service while optimizing operational resources.
Kevin Ng, Chairman, Executive Director, and CEO of Sagtec, remarked, “Our AI chatbot service is designed to empower F&B businesses to deliver seamless, real-time customer support while improving operational efficiency. This launch marks a significant step forward in our mission to drive digital transformation across the industry, starting with Malaysia and expanding across Southeast Asia.”
