- ZoomInfo (ZI, Financial) updates Copilot with AI enhancements for improved sales automation.
- Integration with Salesforce and HubSpot streamlines CRM processes for sales teams.
- Users report a 14-point increase in deal closure rates, up to 46% from 32%.
ZoomInfo (ZI) has announced an update to its ZoomInfo Copilot solution, introducing new AI-powered features designed to enhance sales performance across all stages of the sales funnel. The enhanced capabilities include automatic account tracking, expanded account intelligence, and seamless CRM integration, notably with platforms like Salesforce and HubSpot.
One of the standout features is the automatic tracking of accounts and contacts. This functionality allows sales teams to receive vital insights without needing to engage in initial complex setup processes. Additionally, the AI-enhanced Emailer now crafts more personalized and relevant communications by incorporating historical engagement data and CRM inputs.
An important component of the update is the alert system for at-risk deals, which notifies sellers when decision-makers at accounts have not engaged within 30 days. This proactive approach aims to prevent deals from stalling. Copilot also offers enhanced intelligence on meeting participants, generating professional summaries to facilitate more informed and effective meetings.
According to ZoomInfo's 2025 Customer Impact Report, customers utilizing these AI-driven advancements have witnessed a significant improvement in their deal closure rates, which have risen from 32% to 46%. This improvement underscores the potential return on investment for companies integrating ZoomInfo's solutions into their sales strategies.
As the competitive landscape for sales engagement platforms intensifies, ZoomInfo positions itself strategically with these comprehensive enhancements, evolving from a data provider to an intelligence-driven platform that actively impacts sales outcomes throughout the customer journey.
