- F.N.B. Corporation (FNB, Financial) launches automated direct deposit switch to enhance digital banking.
- 30% increase in monthly consumer deposit applications and 40% increase in loan applications since eStore Common app launch.
- Plans for digital transfer of recurring debit transactions by 2025 through a partnership with Atomic.
F.N.B. Corporation (FNB) has unveiled a new automated direct deposit switch feature, marking a significant enhancement to its digital banking platform. This new capability allows customers to instantly transfer their payroll direct deposits during the account opening process, streamlining onboarding and improving customer convenience.
Integrated within FNB's eStore® platform, the direct deposit switch simplifies the banking experience by enabling consumers to shop for solutions and apply for up to 30 different products simultaneously via the Common app. Since the introduction of this application, FNB has reported a 30% increase in monthly consumer deposit applications and a 40% rise in loan applications.
Looking forward, FNB aims to further enhance its digital offerings. By the end of 2025, the company plans to enable the digital transfer of recurring debit transactions, developed through a partnership with Atomic. This expansion is a part of FNB's digital strategy to drive client acquisition and engagement.
Vincent J. Delie, Jr., Chairman, President, and CEO of F.N.B. Corporation, stated, "FNB's digital strategy focuses on making it easier for customers to connect with FNB, thereby gaining more share in our markets." The company continues to invest in fintech partnerships and proprietary technology to enhance its customer relationships.
The direct deposit switch service is accessible to both new and existing customers with FNB checking, savings, or money market accounts. Customers can make the switch via Online or Mobile Banking, ensuring a quick and hassle-free experience.
Explore more about FNB's digital solutions, prominently featured by the eStore, at fnb-online.com.
