Citi has resumed its coverage of Omnicom (OMC, Financial), assigning a Buy rating to the stock with a price target of $103. The financial firm warns that upcoming U.S. tariffs could negatively impact advertising expenditures in the United States, potentially leading to adjustments in full-year organic growth forecasts for 2025 by both Omnicom and Interpublic Group.
Despite these anticipated challenges from tariff effects, Citi still regards both companies as highly attractive investment opportunities. Their analysis suggests that even with some expected setbacks in the advertising sector, the long-term fundamentals of these firms remain robust, making them favorable choices for investors.
