- Fluent, Inc. (FLNT, Financial) partners with Experian to enhance its Fluent Identity Graph.
- Integration of Experian's data improves ad targeting accuracy and relevance.
- AI-powered system optimizes post-purchase offers, driving higher revenue per transaction.
Fluent, Inc. (FLNT), a leader in commerce media solutions, has launched an enhanced version of its Fluent Identity Graph. This update is a result of its strategic partnership with Experian, aiming to bolster the company’s capabilities in audience targeting and ad relevance by merging Fluent's extensive database of over 200 million first-party profiles with Experian’s comprehensive online and offline identity data.
The enhanced system leverages over 14 years of Fluent’s customer acquisition experience and employs advanced AI and machine learning algorithms. These enable the system to efficiently rank and serve personalized post-purchase offers based on consumer behavior, purchase intent, and conversion signals. Such optimization is designed to maximize ad performance and ensure higher consumer relevance, which subsequently leads to a measurable lift in revenue per transaction for media partners and advertisers.
With this development, Fluent continues its broader investment in AI-powered innovation, focusing on enhancing monetization strategies throughout the customer journey. By integrating Experian’s identity resolution capabilities, Fluent strengthens its offering in the commerce media category, positioning itself at the forefront of first-party data monetization—a crucial competitive advantage as privacy regulations and the deprecation of third-party cookies reshape the digital advertising landscape.
Brian Silveri, Senior Product Manager at Fluent, commented on the partnership, stating, "Our integration with Experian’s data further enhances our ability to deliver smarter and more personalized post-purchase offers. This partnership allows us to provide a more comprehensive, privacy-safe view of consumer identities across multiple channels and devices, which is critical for delivering best-in-class performance for our partners and advertisers."
